Marketing Automation Lead

Responsibilities:
Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness.
Provide expert advice on selecting the most suitable B2B marketing automation platform.
Gather business requirements, design process and solution for implementation of marketing automation platforms in a B2B environment, leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, and Pardot.
Serve as CRM solution consultant and design lead, nurturing workflows, email marketing campaigns, and automated customer engagement programs.
Work as a BA or lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365 Marketo, and Pardot
Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact.
Develop documentation and training materials to support ongoing platform usage and skill development.
Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments.
Aside from client delivery, the selected candidate will also drive business development efforts.
Requirements:
Skills: Marketing Automation, Adobe RTCDP.

Experience
4-8 yrs