Live opening · Posted 2 days ago
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Description supplied by the original job listing.
Responsibilities:
Plan, create, publish, and manage Google Ads campaigns across Search, Display, Performance Max, YouTube, and Remarketing.
Conduct in-depth keyword research and identify high-performing SEO and SEM keywords to improve campaign effectiveness.
Develop compelling ad copy and coordinate with the content and design teams for high-converting creatives.
Monitor campaign performance and continuously optimise keywords, bids, audiences, budgets, and ad creatives to maximise ROI.
Analyse campaign performance using Google Ads, Google Analytics (GA4), Google Tag Manager (GTM), and Search Console.
Perform A/B testing on ads and landing pages to improve conversions and user engagement.
Generate periodic performance reports with actionable insights and recommendations.
Collaborate with the website development team to improve landing page performance, conversion rates, and user experience.
Stay updated with Google's latest advertising policies, algorithm changes, and digital marketing trends.
Manage advertising budgets effectively while achieving business and lead generation targets
Requirements:
3-4 years of hands-on experience managing Google Ads campaigns.
Strong understanding of Google Search, Display, Performance Max, YouTube Ads, and Remarketing campaigns.
Excellent knowledge of keyword research, SEO fundamentals, and search intent.
Experience with Google Analytics (GA4), Google Tag Manager, Google Search Console, and conversion tracking.
Strong analytical skills with the ability to interpret campaign data and optimise performance.
Knowledge of bidding strategies, audience segmentation, Quality Score optimisation, and conversion rate optimisation.
Excellent communication, analytical, and problem-solving skills.
Ability to manage multiple campaigns simultaneously and meet deadlines.
Experience in the Travel & Tourism or Hospitality industry will be preferred but is not mandatory.
Google Ads Certification will be an added advantage.
Experience in website design, landing page optimisation, UI/UX, or WordPress will be an added advantage.
Familiarity with SEO tools such as SEMrush, Ahrefs, or Google Keyword Planner is desirable.
Experience
4-7 yrs
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