Live opening · Posted 2 days ago
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Description supplied by the original job listing.
Responsibilities:
Create engaging, high-quality, original, and customer-focused content for blogs, website pages, landing pages, destination pages, service pages, travel guides, and marketing campaigns.
Develop compelling travel and lifestyle content that connects with the target audience and supports brand positioning, customer engagement, and organic growth.
Research travel destinations, industry trends, customer preferences, and search behavior to create informative, relevant, and value-driven content.
Write SEO-friendly content by understanding user search intent while maintaining readability, brand voice, storytelling approach, and conversion focus.
Conduct keyword research and naturally incorporate primary and secondary keywords into content to improve organic visibility.
Optimize website content based on basic on-page SEO principles, including meta titles, meta descriptions, heading structures (H1-H6), internal linking, image alt text, and keyword placement.
Review, update, and improve existing website content to enhance search rankings, user experience, engagement, and content freshness.
Collaborate with SEO and digital marketing teams to align content creation with overall organic growth and content strategy.
Upload, format, and maintain website content through WordPress CMS while ensuring proper formatting and SEO best practices.
Monitor content performance through tools such as Google Search Console and GA4 and suggest content improvements based on insights.
Stay updated with content marketing trends, SEO best practices, and search engine algorithm updates.
Support the creation of travel-related content, including destination blogs, travel experiences, itineraries, and promotional content.
Requirements:
Excellent content writing, editing, and proofreading skills with strong attention to detail.
Strong ability to create engaging long-form content, website copy, blogs, and customer-centric marketing content.
Basic to good understanding of SEO content writing and on-page SEO fundamentals.
Ability to research, structure, and write content based on target audience needs and search intent.
Experience working with WordPress CMS and website content management.
Familiarity with keyword research and SEO tools such as Google Search Console, GA4 SEMrush, Ahrefs, Moz, or similar platforms.
Ability to write clear, persuasive, and conversion-focused content.
Understanding of content optimization principles and user experience (UX) considerations.
Any other preferences:
Experience in the travel and tourism, hospitality, or destination management industry will be an added advantage.
Passion for travel, destinations, and storytelling with the ability to create inspiring travel content.
Knowledge of AI-assisted content creation tools while ensuring content remains original, human-centric, and aligned with brand guidelines.
Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or Google Keyword Planner.
Experience collaborating with SEO and digital marketing teams to improve website visibility and organic traffic.
Experience collaborating with digital marketing teams to improve lead generation and website conversions.
Experience
4-6 yrs
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