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Responsibilities:
Develop and execute a comprehensive website content strategy aligned with business and marketing objectives.
Create, edit, and optimise website content, landing pages, blogs, destination pages, service pages, and promotional content.
Conduct keyword research and implement SEO best practices to improve organic search rankings.
Optimise existing website content to improve visibility, engagement, and conversion rates.
Collaborate with the Digital Marketing, Design, and Development teams to ensure content aligns with SEO and user experience best practices.
Develop content calendars and plan content initiatives to support seasonal campaigns and business goals.
Write compelling, customer-focused content that improves engagement and generates qualified leads.
Ensure all content maintains consistency in tone, brand voice, grammar, and messaging.
Requirements:
3-4 years of experience in website content strategy, content writing, or digital content marketing.
Strong knowledge of SEO (Search Engine Optimisation) and SMM (Social Media Marketing).
Excellent content writing, editing, and proofreading skills with exceptional English grammar and vocabulary.
Experience writing SEO-optimized blogs, landing pages, website content, and marketing copy.
Hands-on experience with keyword research and on-page SEO optimisation.
Understanding of content optimisation techniques to improve organic search rankings.
Familiarity with CMS platforms such as WordPress.
Basic understanding of Google Analytics (GA4), Google Search Console, and SEO tools.
Strong research, analytical, and strategic thinking skills.
Ability to manage multiple projects while meeting deadlines.
Experience in the Travel & Tourism or Hospitality industry will be preferred but is not mandatory.
Experience with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or Google Keyword Planner.
Knowledge of AI-assisted content creation tools while maintaining high-quality, original, and human-centric content.
Understanding of User Experience (UX) principles and website content optimisation.
Experience collaborating with digital marketing teams to improve lead generation and website conversions.
Experience
4-6 yrs
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