Senior Content Marketing Manager

The Senior Content Marketing Manager will own EcoSoap's content ecosystem, building and executing a multi-channel strategy that drives awareness, deepens donor and partner engagement, and amplifies mission-driven storytelling. This role functions as approximately 80% of our marketing team, meaning the right candidate is a self-motivated, self-starting operator who can move seamlessly from strategy to execution without relying on supporting teams or hand-offs.
This person will be as comfortable analyzing a HubSpot dashboard as they are scripting a 60-second reel or crafting a long-form impact report. A strong command of Claude, Zapier, and HubSpot is essential, as is the ability to design and deploy AI agents, automated workflows, and agentic systems that scale content operations independently.
The core responsibilities for the job include the following:
Content Strategy and Production:
Develop and own a comprehensive content calendar spanning short-form and long-form formats, video, blog, email, and web copy.
Write, edit, and oversee production of compelling content, including impact stories, donor newsletters, campaign pages, white papers, and social media assets.
Direct video content strategy from concept and scripting through production briefs and post-production review.
Maintain brand voice consistency across all content and channels, evolving guidelines as the organization grows.
Collaborate with program, partnerships, and fundraising teams to surface authentic stories from the field.
Audience Segmentation and CRM:
Build and maintain audience segmentation frameworks to tailor content across donor types, corporate partners, volunteers, and beneficiary communities.
Leverage HubSpot to manage audience lists, automate content journeys, and track engagement across the funnel.
Use Zapier to build and maintain automation workflows that connect content publishing, lead capture, CRM updates, and reporting.
Develop personalized content experiences for key audience segments, driving measurable improvements in open rates, click-throughs, and conversions.
Data, Analytics, and Optimization:
Own content performance reporting: translate data from HubSpot, Google Analytics, and social platforms into actionable insights and strategic recommendations.
Establish KPIs for all content initiatives; conduct regular audits and present findings to marketing leadership.
Apply A/B testing methodologies to optimize headlines, CTAs, send times, and content formats.
Use Claude and other AI tools to accelerate content research, drafting, and analysis workflows while maintaining quality and authenticity.
Digital and Web:
Oversee website content strategy and manage updates in collaboration with the web/design team.
Optimize content for SEO, ensuring pages and blog posts rank for mission-aligned search terms.
Manage editorial workflows from ideation to publication, including external contributors and agency partners.
Paid Advertising (Preferred):
Independently plan and execute paid content amplification strategies across Meta, Google, and LinkedIn.
Own audience targeting, creative testing, and budget management end-to-end.
Analyze paid content performance and iterate on creative strategy based on results.
Requirements:
6+ years of experience in content marketing, editorial, or brand communications.
Demonstrated expertise across content formats: short-form social, long-form editorial, blog, email, video scripts, and web copy.
Proficiency in HubSpot (CRM, email marketing, reporting dashboards, and workflow automation).
Hands-on experience using Claude (Anthropic) for content strategy, drafting, research, and workflow acceleration.
Demonstrated ability to build AI agents, automated workflows, and agentic systems using Claude, Zapier, and related tools.
Working knowledge of Zapier for building and maintaining multi-step automation workflows.
Strong data literacy: ability to read analytics, identify trends, generate insights, and translate them into content strategy.
Experience with audience segmentation and persona-driven content planning.
Exceptional writing and editing skills with a keen eye for mission-driven storytelling.
Proven self-starter with the ability to own strategy and execution independently, comfortable operating as the primary driver of marketing with minimal organizational support.
Strong project management skills; ability to prioritize and manage multiple workstreams without direction.
Required: Content drafting, research synthesis, AI agent and workflow design, HubSpot, CRM, email automation, segmentation, analytics and reporting, Zapier, Agentic workflow orchestration, cross-platform automation, Google Analytics 4 Traffic analysis, content performance, audience insights, Social Media Platforms, Content publishing, scheduling, community engagement, Meta/Google Ads.
Preferred: Paid content amplification, audience targeting, Canva / Adobe Creative Suite, Visual content creation, and design collaboration.
Preferred Qualifications:
Experience in nonprofit, social enterprise, or NGO marketing environments.
Background in Fast-Moving Consumer Goods (FMCG) or consumer packaged goods (CPG) marketing.
Experience managing or collaborating on paid social and search advertising campaigns.
Familiarity with Google Analytics 4 Looker Studio, or comparable analytics platforms.
Video production or direction experience (in-house or agency collaboration).
SEO strategy and keyword research proficiency.
Experience working with international or cross-cultural audiences.
Tech Stack:
The following tools are central to this role. Candidates must demonstrate working proficiency: Tool Level, Primary Use, and Claude (Anthropic).

Experience
3-7 yrs