Area Sales Manager

Company Description Xcel Healthcare Products is a trusted provider of high-quality personal care and medical products, including Easyfit adult diapers and pull-ups, Easyfit baby diapers and pull-ups, and underpads. The company also offers Truchek medical equipment such as nebulizers, pulse oximeters, and air mattresses, supporting both home care and clinical environments. Xcel Healthcare Products focuses on comfort, reliability, and safety, aiming to improve quality of life for users across age groups. The organization values strong customer relationships and continuous product enhancement to meet evolving healthcare needs.
Role Description The Area Sales Manager is a full-time, on-site role based in the Amritsar/Ludhiana area, responsible for driving sales and market growth for Xcel Healthcare Products within the assigned territory. Day-to-day work includes managing distributor and retailer relationships, identifying new business opportunities, and executing sales plans to achieve volume and revenue targets. The position involves regular field visits, product demonstrations, and coordination of promotional activities to increase brand visibility and customer engagement. The Area Sales Manager will analyze market trends, monitor competitor activity, and provide feedback to management on pricing, product positioning, and customer needs. This role also includes preparing sales reports, forecasting, ensuring timely collections, and collaborating closely with internal teams for supply, logistics, and customer support.
Qualifications
Candidates should possess strong sales, business development, and territory management skills, with experience in channel or distribution sales preferred.
Candidates should possess relationship-building, negotiation, and customer service skills to effectively manage retailers, distributors, and key accounts.
Candidates should possess basic data analysis, reporting, and forecasting skills to track performance and support decision-making.
Candidates should possess communication, presentation, and interpersonal skills to conduct product briefings and promotional activities.
Candidates should possess knowledge of healthcare, personal care, or medical devices markets; prior field sales experience in these sectors is an advantage.
Relevant academic background such as a bachelor’s degree in business, marketing, or a related field is preferred, along with a valid willingness to travel within the region.
Ability to work independently, meet targets, and adapt to a fast-paced, customer-focused environment is essential.

Work arrangement
No