Go-To-Market Strategist

Company Description Syber Inc. is a AI native cybersecurity company focused on deploying autonomous security agents that continuously audit and protect modern web environments. From the first day of deployment, Syber’s agents monitor every release, identify vulnerabilities, and patch issues before they reach on-call teams. The platform is designed to reduce manual oversight, eliminating the need for constant dashboard monitoring or ticket triage. Syber’s mission is to deliver a quieter, more secure perimeter, allowing engineering and security teams to focus on strategic work rather than reactive firefighting. Candidates joining Syber will work in a high-impact environment where cutting-edge automation and security innovation are central to the business.
Role: GTM Strategist
This role is responsible for building and executing Syber’s go-to-market strategy for its autonomous AI agents for offensive security. The GTM Strategist will identify the right ideal customer profiles (ICPs), markets, and decision-makers, and develop repeatable strategies to turn market opportunities into qualified pipeline and revenue.
Day-to-day activities include conducting market and competitive analysis, identifying and prioritizing target customer segments, developing outbound and inbound strategies, and working closely with product, sales, marketing, and leadership teams to refine positioning, messaging, value propositions, pricing, and packaging. The role will also involve identifying partnership and sales-channel opportunities, creating sales enablement and customer-facing materials, and designing experiments to drive awareness, adoption, and revenue.
The GTM Strategist will own GTM experiments end-to-end, from identifying opportunities and forming hypotheses to execution, measurement, and iteration. This position requires a data-driven approach to continuously evaluate GTM performance, incorporate customer insights, and build a repeatable playbook for taking Syber’s products from market discovery to customer acquisition and revenue.
Qualifications
Demonstrated experience or strong understanding of go-to-market strategy, including market analysis, customer segmentation, positioning, messaging, and product launch planning.
Background in B2B technology, cybersecurity, DevOps, or SaaS markets, with the ability to understand technically complex products and translate them into clear business value.
Experience identifying ICPs, decision-makers, sales opportunities, and potential channels, with the ability to develop and execute outbound or inbound GTM strategies.
Strong communication and stakeholder collaboration skills, with the ability to work effectively with product, sales, marketing, and leadership teams.
Data-driven approach to decision-making, with the ability to use customer insights, experiments, and performance metrics to evaluate and refine GTM initiatives.
Strong written and verbal communication skills, including the ability to develop compelling positioning, messaging, sales enablement materials, and customer-facing content.
Strong project ownership and execution skills, with the ability to manage multiple initiatives, run experiments, meet deadlines, and operate effectively in a fast-paced startup environment.
Curiosity, resourcefulness, a bias toward action, and the ability to independently identify problems, develop solutions, and move from idea to execution.
Prior experience in a startup or high-growth environment is a plus. Founders, ex-founders, sales strategists, growth professionals, and candidates who have built GTM or outbound functions from scratch are especially encouraged to apply.
A Bachelor’s degree in Business, Marketing, Communications, or a related field is beneficial but not required. Degrees and formal titles are secondary to demonstrated ability to build, execute, and generate results.

Work arrangement
No