Digital Marketing Manager

About the job
The Digital Marketing Manager is a strategic leader responsible for overseeing all digital marketing initiatives, including SEO, PPC, social media, and content marketing.
This role involves driving brand visibility and maximizing ROI through data-driven strategies.
The ideal candidate will have a proven track record of managing large-scale digital campaigns, working with cross-functional teams, and aligning digital marketing efforts with overall business objectives.
Job Profile
Develop and execute a comprehensive digital marketing strategy to drive brand awareness, customer acquisition, and revenue growth.
Oversee and optimize multi-channel campaigns, including SEO, PPC, social media, email marketing, and content marketing.
Analyze campaign performance using tools like Google Analytics, Google Data Studio, and CRM platforms to provide actionable insights and improve ROI.
Lead, mentor, and grow a team of digital marketing professionals, fostering a culture of innovation and collaboration.
Collaborate with operations, cataloguing, and design teams to ensure alignment of marketing efforts with business goals.
Manage digital marketing budgets, allocate resources effectively, and ensure cost-efficient campaigns.
Stay updated with industry trends, emerging technologies, and competitor strategies to maintain a competitive edge.
Implement A/B testing, conversion rate optimization (CRO), and user experience (UX) improvements to enhance campaign performance.
Build and maintain relationships with external agencies, vendors, and partners to support marketing initiatives.
Prepare and present detailed reports to senior management highlighting key metrics, insights, and recommendations.
Skill Required
4-6 years of experience in digital marketing with a proven track record of managing successful campaigns.
Expertise in SEO, PPC, social media, and content marketing.
Strong leadership and team management skills, with the ability to inspire and mentor a team.
Proficiency in analytics tools (e.g., Google Analytics, Google Data Studio, BI) and CRM platforms.
Excellent communication, strategic thinking, and problem-solving skills.
Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
In-depth knowledge of digital marketing trends, tools, and best practices.
Strong budget management skills.
Ability to create and present comprehensive digital marketing roadmaps.
Strong interpersonal skills to build and maintain working relationships within the organization and with agency partners.
Share your resume to – karan.nathani@jadeblue.com

Work arrangement
No