Performance Marketing Head (D2C Brands)

Company Description Crepdog Crew is a destination for highly sought-after sneakers, international hype brands, curated streetwear labels, and specialized cleaning products. The brand focuses on bringing together a multiverse of premium and limited-edition items for streetwear and sneaker enthusiasts. With a strong emphasis on authenticity and quality, Crepdog Crew offers a carefully selected range designed to reflect global trends and culture. Team members join a fast-paced environment that values creativity, community, and a deep understanding of contemporary fashion and lifestyle.
Role Description The Performance Marketing Head (D2C Brands) is a full-time, on-site role based in New Delhi. This role is responsible for leading and optimizing performance marketing campaigns across digital channels to drive customer acquisition, retention, and revenue growth for Crepdog Crew’s D2C brands. Day-to-day tasks include developing and executing media plans, managing paid marketing budgets, analyzing campaign performance, and implementing data-driven strategies to improve ROI. The role also involves collaborating with brand, creative, and product teams to align marketing initiatives with business objectives, overseeing marketing funnels, and reporting on key performance metrics to leadership.
Qualifications
Strong skills in Market Planning and Marketing Management to design and execute performance-focused strategies.
Experience with Market Research to understand customer behavior, segment audiences, and identify growth opportunities.
Proven experience in performance marketing for D2C or eCommerce brands, including paid social, search, and display.
Ability to work with analytics tools and dashboards, interpret data, and make informed optimization decisions.
Strong communication, leadership, and stakeholder management skills to guide cross-functional teams.
Bachelor’s degree in Marketing, Business, or a related field; advanced certifications in digital marketing are a plus.

Work arrangement
No