Brand Coordinator

Job description
The Brand Coordinator will be responsible for developing, implementing, and managing the institution’s brand strategy to enhance visibility and reputation. The role requires strategic planning, digital expertise, stakeholder coordination, and consistent brand positioning across all communication channels.
Role Description
The Brand Coordinator will be responsible for developing and executing branding strategies, overseeing all branding activities, and ensuring consistency across all marketing materials. Tasks include leading brand campaigns, managing the college’s brand image, collaborating with various departments, analyzing market trends, and continuously improving the brand’s presence in the educational sector.
Key Responsibilities
Develop and execute comprehensive brand strategies aligned with institutional goals.
Ensure consistent brand messaging across all online and offline platforms.
Strengthen brand recall among students, parents, industry partners, and academic stakeholders.
Oversee social media strategy and performance marketing initiatives.
Coordinate with agencies for advertisements, brochures, hoardings, and promotional materials.
Monitor campaign ROI and optimize strategies accordingly.
Supervise website content, SEO, and online presence.
Lead content creation including prospectus, newsletters, videos, and student testimonials.
Ensure timely updates of academic achievements, placements, rankings, and events.
Qualification & Experience
Bachelor's degree in Marketing, Communications, or a related field
A minimum of 5 years’ experience as Brand Coordinator
Experience in Branding, Brand Management, and Marketing Strategy
Previous experience in the education sector is a plus
Key Skills
Strong understanding of branding and positioning strategies
Expertise in Content Creation, SEO,SEM and Social Media Management
Analytical mindset with data-driven decision-making ability
Strong analytical skills, including Market Research and Data Analysis
Excellent written and verbal communication skills
Excellent communication and content development skills

Work arrangement
No