Social Media Manager

Job role:
Zellar International is looking for a creative, aesthetically driven, and strategically minded Brand & Digital Communications Manager to lead the digital presence and online storytelling for our luxury brands, fashion properties, premium events, and wedding verticals.
The ideal candidate should possess a strong understanding of luxury branding, visual communication, social media strategy, and audience engagement. This role requires someone who can blend creativity with execution while maintaining a refined and aspirational brand language across all digital platforms.
The candidate will work closely with leadership, creative teams, designers, photographers, filmmakers, and production teams to shape the digital identity of Zellar International and Luxora Weddings.
Key Responsibilities:
Lead and manage the digital presence across Instagram, LinkedIn, Facebook, and YouTube
Develop and execute premium content strategies aligned with brand positioning and audience growth
Curate visually refined and aspirational content for luxury weddings, fashion events, celebrity collaborations, conferences, and experiential properties
Plan and manage monthly content calendars, campaign rollouts, and launch strategies
Create engaging captions, campaign communication, brand narratives, and storytelling-led content
Conceptualize reel ideas, trend-driven formats, behind-the-scenes content, and engagement campaigns
Coordinate closely with graphic designers, video editors, photographers, and creative partners for content execution
Manage live social media coverage during events and create real-time digital engagement
Ensure visual consistency, tone of voice, and premium brand communication across all platforms
Monitor analytics, engagement, audience behaviour, and campaign performance metrics
Stay updated with luxury branding trends, fashion content formats, digital culture, and evolving social media trends
Support influencer collaborations, luxury partnerships, celebrity associations, and brand campaigns
Contribute to long-term digital growth, audience building, and brand visibility strategies
Qualifications & Skills:
2–4 years of experience in social media marketing, digital branding, luxury marketing, fashion communication, or content strategy
Prior experience in fashion, luxury, hospitality, weddings, events, lifestyle, media, or premium brands is highly preferred
Strong understanding of luxury aesthetics, premium visual storytelling, and aspirational branding
Excellent communication and content writing skills
Strong understanding of Instagram Reels, LinkedIn positioning, trend-driven content, and audience engagement strategies
Working knowledge of Canva, Meta Business Suite, content planning tools, and analytics platforms
Strong sense of design, presentation, visual curation, and brand communication
Ability to thrive in a fast-paced, high-energy event and production environment
Self-driven, detail-oriented, and creatively ambitious mindset
Opportunity to be part of the expansion journey across India and global markets
Dynamic work culture driven by creativity, luxury experiences, and innovation

Work arrangement
No