Sales manager MICE

Company Description Zellar International is a premium event production and consultancy agency recognized for creativity, precision, and innovation. The company partners with leading brands, institutions, and high-profile clients to design and deliver experiences that inspire and engage diverse audiences. Its portfolio spans multiple industries and includes both intimate, high-touch events and large-scale public productions. Zellar International focuses on strategic planning, seamless execution, and measurable impact for every project. Team members collaborate in a dynamic environment that values professionalism, quality, and fresh ideas.
Role Description This is a full-time, on-site Sales Manager – MICE role based in Bengaluru. The Sales Manager will be responsible for identifying and developing new business opportunities in the Meetings, Incentives, Conferences, and Exhibitions segment, including corporate clients, agencies, and institutions. Day-to-day tasks include prospecting and lead generation, managing a robust sales pipeline, preparing proposals and presentations, and negotiating contracts aligned with company standards. The role involves close collaboration with event production and operations teams to ensure accurate scoping, pricing, and delivery of MICE projects. The Sales Manager will also track sales performance, maintain CRM data, attend industry events, and provide regular forecasts and reports to leadership.
Qualifications
Demonstrated experience in MICE or event industry sales, with a track record of meeting or exceeding revenue targets.
Strong skills in business development, client relationship management, and account growth within corporate and institutional segments.
Proficiency in lead generation, pipeline management, proposal development, and contract negotiation.
Ability to collaborate effectively with internal event production, operations, and finance teams to ensure accurate project scoping and delivery.
Excellent communication, presentation, and interpersonal skills, with the ability to interact confidently with senior stakeholders.
Solid organizational and time management abilities, including managing multiple projects and deadlines in a fast-paced environment.
Comfort with CRM tools, sales reporting, and using data to inform sales strategies and forecasting.
Bachelor’s degree in Business, Marketing, Hospitality, Events, or a related field; relevant professional certifications in events or sales are a plus.
Prior experience in the Bengaluru market or broader regional MICE ecosystem is an advantage.
Willingness to work flexible hours when required by event schedules and client needs.

Work arrangement
No