Media Planner & Strategy

Company Description 91Trucks is India’s youngest and fastest-growing commercial vehicle website, launched in 2022 with a mission to be a one-stop solution for all commercial vehicle needs. Founded by experienced automotive professionals, the company blends industry expertise with a dynamic, creative team. 91Trucks offers comprehensive, regularly updated information, transparent reviews, videos, and detailed specifications for every commercial vehicle model on sale to help users make informed decisions. The company partners closely with manufacturers, dealers, banks, and NBFCs to support buyers with IT solutions, improved conversions, and tailored financial products. Looking ahead, 91Trucks aims to streamline buying and selling used commercial vehicles through listings, auctions, and paper-free processes, becoming a preferred platform for both new and used commercial vehicle transactions.
Role Description
Media Operations - Manager
Location: Gurgaon
Department: Media Planning & Strategy
Open Positions: 2
Experience: 4-5 years in media planning/buying, preferably from an agency background
Job Summary:
The Media Planner is responsible for developing, implementing, and optimizing media plans that effectively reach target audiences and meet client objectives. This role involves researching media trends, analyzing audience data, negotiating with external vendors (if required), and collaborating with internal teams to ensure campaigns are executed efficiently.
Key Responsibilities:
1. Media Strategy & Planning
Develop end-to-end media plans tailored to client objectives, budgets, and target demographics.
Conduct detailed market research, competitive analysis, and audience profiling to inform media strategies.Identify and recommend the most effective digital platforms (primarily Meta & Google) to achieve campaign KPIs.
2. Data Analysis & Reporting
Track and analyze campaign performance to optimize media spends and outcomes.
Deliver post-campaign reports with actionable insights, learnings, and future recommendations.
3. Client & Team Collaboration
Collaborate with CRM, creative, and content teams to ensure cohesive campaign delivery.
Present strategic media plans and performance insights to clients, addressing feedback and refining approaches as necessary.
Qualifications & Skills:
-Platforms: Hands-on experience with Google Ads, Meta Ads Manager, and other digital planning tools.
-Analytical Thinking: Strong data interpretation skills and ability to translate analytics into strategy.
-Communication: Clear, confident communicator with strong presentation skills.
Interested candidates can share their resume to aayushi.dhingra@91trucks.com along with following details:
Current CTC-
Expected CTC-
Notice Period-
Current Location-

Work arrangement
No