Creative / Brand Design Lead

We are hiring for Creative / Brand Design Lead
Location: Noida, Sector 80
Joining: Immediate Joiner Preferred
About The Cinnamon Kitchen
The Cinnamon Kitchen (TCK) is a D2C health-snacks and bakery brand building a modern, premium and differentiated presence in the better-for-you food space.
We are looking for a Creative / Brand Design Lead to take end-to-end ownership of how TCK looks, feels and communicates across all consumer touchpoints.
The Role
You will lead TCK's creative direction across:
· Brand identity and visual communication
· Campaigns and product launches
· Social and digital content
· Photography and video direction
· Paid-media creative
· Creative team and agency output
You will work closely with the Founder, Marketing and Content teams to turn brand objectives into strong creative concepts and high-quality execution.
Key Responsibilities
Creative & Brand Direction
· Own and evolve TCK's visual identity across all touchpoints.
· Maintain a consistent, premium and recognisable brand aesthetic.
· Develop creative concepts, moodboards and visual directions for campaigns and launches.
· Set and maintain a high creative quality bar across the brand.
· Lead creative direction for product launches, seasonal campaigns and brand initiatives.
· Lead the visual direction across Instagram and other digital platforms.
· Oversee static, carousel, video, motion and other digital-first creative formats.
· Develop creative concepts and visual directions for social, UGC and performance marketing.
Art Direction & Shoots
· Plan and direct product shoots from concept to final delivery.
· Create shoot briefs, moodboards, styling directions and shot lists.
· Coordinate photographers, videographers, agencies and other external partners.
· Decide what should be handled in-house versus externally.
· Review final assets and ensure they meet TCK's creative standards.
Team & Agency Leadership
· Lead and mentor the existing creative team, including designers and UGC creators.
· Set priorities, delegate work and provide clear, actionable feedback.
· Manage external agencies, freelancers and creative partners.
· Ensure all internal and external output meets TCK's creative standards.
· Identify resource or capability gaps and recommend solutions when required.
What We're Looking For
· 4–7 years of experience in branding, creative design, art direction or a related field.
· Strong portfolio demonstrating brand identity, campaigns, digital creative and art direction.
· Experience working with consumer-facing brands; F&B, FMCG, D2C, lifestyle or wellness is a plus.
· Strong understanding of premium visual communication, composition and visual storytelling.
· Strong conceptual thinking — able to develop an idea, not just execute a brief.
· Experience managing or directing photoshoots and creative productions.
· Experience leading designers, freelancers or agencies.
· Strong ownership, communication skills and attention to detail.
· Comfortable working in a fast-paced, high-ownership environment.
Why Join TCK?
· Own the visual identity of a growing consumer brand.
· Work directly with the Founder and lead team.
· Have significant creative ownership and decision-making authority.
· Work across branding, campaigns, packaging, content, photography, video and performance.
· Build and shape the creative function as the brand scales.
To Apply:
Send your resume and portfolio to career@cinnamon.kitchen
Subject line: Creative lead – Your Name

Work arrangement
No