Creative Producer

Role Details
Position: Creative Producer / Executive Producer – Films & Content
Experience: 20+ years
Location: Gurugram, Haryana
Compensation: ₹20–30 LPA, depending on the candidate’s profile, experience, network and suitability for the role.
About Company
We are dedicated to telling compelling stories about brands — stories that not just demonstrate success but also work on building long-term relationships with consumers.
Based in Delhi and Gurugram, we’ve been around for over 3 decades. We have crafted many fine tales through TV Commercials, Social Media, Influencer Content, Websites, Outdoor, 3D, Packaging, Catalogues, Media, and more.
We found innovative ways to tell them, using the most relevant vehicle to carry them.
We live to tell good stories. And we are constantly looking for people like us.
Here’s to being Passion Forward.
About Studio
WE HAVE BUILT THE ENGINE. NOW WE WANT TO MAKE GREAT FILMS.
Studio started in 2019 with a simple ambition: build world-class visual work in-house.
Today, we have a growing team of 10–12 specialists across 3D, visualisation and post-production, creating photorealistic CGI, product films, AVs, digital content and anamorphic experiences.
We have invested deeply in people and high-end technology.
Now we want to take the next step.
We want to build a serious film and content production offering — one that brings together strong ideas, exceptional filmmakers and in-house capabilities to create work people remember.
We're looking for someone to help us build it.
Who You Are
We are looking for a Creative Producer / Executive Producer – Films & Content.
This is not simply a production-management role. We need someone who understands ideas, filmmaking, people and business.
Someone who can take a strong script and ask:
Who is the right director for this?
Who should shoot it?
What should we create practically?
What can Crescent build through CGI and post?
Who should edit it?
What should the music sound like?
How do we make the final film better than what was originally imagined?
What You Will Build
You will work closely with Crescent's creative, strategy, servicing and studio teams to develop and produce:
TV commercials
Digital films
Brand films
Product films
CGI-led films
Social-first video content
Anamorphic and immersive content
Integrated live-action + CGI productions
You will also help us build a network of exceptional directors, DOPs, production houses, editors, musicians, sound designers, colourists, VFX specialists, animators and talent.
We don't believe every capability needs to sit inside one building.
We want Crescent Studio to become the place where the right people come together around the right idea.
What You Will Own
1. Film Development
Take scripts and concepts from the Crescent creative team and turn them into executable film treatments and productions.
Challenge the execution whenever there is an opportunity to make the work better.
2. Director & Talent Network
Build relationships with emerging and established directors, production partners, DOPs, editors, composers and specialist creators across India and internationally.
Find talent based on the idea rather than forcing every idea through the same production ecosystem.
3. Pitches
Help pitch Crescent Studio's film capabilities to existing and new clients.
Build treatments, production approaches, director recommendations, budgets and presentations that help us win work.
4. Production
Own projects from brief to final delivery:
Brief → Treatment → Director → Pre-production → Shoot → Edit → CGI/VFX → Music → Grade → Delivery
Maintain quality, timelines and financial discipline throughout.
5. Build the Crescent Studio Portfolio
We don’t want to wait for the perfect brief.
Identify scripts, ideas and opportunities where Crescent should invest in creating work that demonstrates what the Studio is capable of.
Build work people want to share.
Build work directors want in their reels.
Build work clients remember.
6. Build the Business
Help transform Crescent Studio from an internal capability into a growing business.
Develop relationships with agencies, brands and collaborators.
Create opportunities.
Pitch proactively.
Bring projects into the Studio.
Gradually build a strong independent identity for Crescent Studio.
Who We Are Looking For
Ideally, you have worked in a production house, advertising agency, film studio or content studio.
Understand both creativity and production.
Have a strong network within the filmmaking ecosystem.
Understand production budgets without letting them destroy good ideas.
Know where to spend money — and where not to.
Are comfortable sitting with a creative director discussing an idea in the morning, negotiating with a production partner in the afternoon and presenting a treatment to a client the next day.
Most importantly: you care about the work.
Our Philosophy
Of course, production needs to be profitable.
But profitability cannot become the reason an idea becomes ordinary.
Sometimes the best decision is not the cheapest director.
Sometimes it is spending more time on the edit.
Sometimes it is doing one more test.
Sometimes it is finding a young filmmaker nobody knows yet.
Sometimes it is saying no to an execution because we know the idea deserves better.
We want someone who understands that balance.
Great work first.
Strong relationships second.
Good business follows.

Work arrangement
No