Senior Social Media Manager

Job ID: [[id]]
Oldcastle, a CRH company, is reinventing what's possible in building solutions. We are the leading provider of innovative outdoor living products and utility infrastructure solutions for the water, energy, and communications markets throughout North America. We're a trusted and strategic partner to engineers, contractors, distributors, specifiers, retailers, and homeowners alike as the manufacturer of precast concrete, polymer concrete, and plastic infrastructure products. Our portfolio of brands includes Oldcastle APG, Oldcastle Infrastructure, Belgard® hardscape, Echelon® Masonry, RDI® railing, Catalyst™ Fence Solutions, Sakrete® packaged concrete, Amerimix® mortar, Pebble Technology International® pool finishes, and Techniseal® sands and sealant technologies.
Job Summary
The Senior Social Media Manager is a strategic and hands-on leader responsible for elevating the organization's presence across all social channels. This role oversees a team of two Social Media Managers and serves as the internal owner and day-to-day steward of corporate social media, senior leadership LinkedIn, and an additional brand account.
The ideal candidate is equal parts strategist, storyteller, and data-driven decision-maker — someone who can zoom out to set vision and zoom in to execute with precision. As the #1 outdoor living solutions manufacturer in North America, this role will work with a diverse set of business leaders and be able to successfully translate concepts to action and influence.
Job Location
This position is hybrid and located at our Corporate office in Atlanta, GA.
Job Responsibilities
Team Leadership & Management
Lead, mentor, and develop a team of two Social Media Managers, setting clear goals, priorities, and performance expectations.
Foster a collaborative, creative, and accountable team culture.
Manage workload distribution across accounts and oversee day-to-day content calendars.
Serve as the primary escalation point for approvals, brand decisions, and cross-functional alignment.
Senior Leadership LinkedIn — Agency Management
Own the strategy and output for senior leadership LinkedIn profiles, managed in partnership with an external agency.
Serve as the primary liaison between the agency and internal stakeholders, translating brand voice, business priorities, and executive narratives into compelling content briefs.
Review and approve all content before publication, ensuring accuracy, tone, and alignment with corporate messaging.
Track performance metrics and hold the agency accountable to defined goals and deliverables.
Corporate Social Media — Collaboration with Corporate Comms
Co-own the corporate social media presence alongside the Corporate Communications team, maintaining a consistent and unified brand voice.
Collaborate with Corporate Comms to align social content with broader communications strategy, press releases, and company announcements.
Manage content planning, publishing cadence, and community engagement across all corporate channels.
Serve as the social media subject matter expert in cross-functional content reviews and editorial meetings.
Brand Account Management
Oversee social media strategy and execution for an additional brand account, ensuring content is platform-native, audience-relevant, and brand-consistent.
Guide creative direction in collaboration with design and content teams.
Monitor community engagement and ensure timely, on-brand responses.
Identify growth opportunities specific to the brand's target audience and business objectives.
Strategy & Planning
Develop and own the annual and quarterly social media strategy across all accounts, aligned to broader marketing and business objectives.
Identify opportunities on emerging platforms and capitalize on cultural trends to drive brand awareness and engagement.
Build and maintain a cohesive cross-channel content calendar.
Continue to evolve channel-specific playbooks, brand voice guides, and governance frameworks to ensure consistency at scale.
Reporting & Analytics
Define, track, and report on KPIs

Employment type
Full Time