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About the Role We are looking for a Web Developer & Marketing Tracking Specialist who can build websites and landing pages while also handling CRM integrations, conversion tracking, and marketing automation. This role combines web development, analytics implementation, CRM workflows, and server-side tracking. Compensation: INR 30,000–40,000 per month Key Responsibilities • Build and maintain websites and landing pages using Shopify, WordPress, WooCommerce, Webflow, and similar platforms • Set up and troubleshoot Google Tag Manager, GA4, Meta Pixel, Google Ads conversion tracking, and Enhanced Conversions • Implement Meta Conversion API (CAPI) and server-side tracking • Set up Google Ads Offline Conversions and send CRM sales / lead-stage data back to Google Ads • Work with CRMs such as GoHighLevel, HubSpot, Salesforce, Pipedrive, and Zoho • Build integrations using Zapier, Make.com, n8n, webhooks, and APIs • Capture and pass attribution data such as GCLID, FBCLID, UTM parameters, _fbp and _fbc • Track deeper funnel events: Leads, Qualified Leads, Booked Calls, Opportunities, Purchases, and Closed Won deals • Troubleshoot tracking, attribution, CRM, and automation issues Required Skills Strong hands-on experience with: • Shopify and WordPress • HTML, CSS and basic JavaScript • GTM and GA4 • Meta Pixel and Meta CAPI • Google Ads conversion tracking and offline conversions • CRM workflows and integrations • Zapier, Make.com and/or n8n • APIs, webhooks and JSON Nice to Have Experience with: • GTM Server-Side, Stape, and Shopify Customer Events • HubSpot / GoHighLevel APIs, Meta Graph API, and Google Ads API • BigQuery, Looker Studio, SQL or Python • Consent Mode V2 Ideal Candidate Someone who understands the complete marketing data flow: Ad → Website → Form → CRM → Qualified Lead → Sale → Meta / Google Ads. You should be able to independently identify where tracking is broken, implement the required integrations, and ensure advertising platforms receive accurate conversion data. When Applying, please share: • 2–3 websites you have built • Examples of Meta CAPI implementations • Examples of Google Ads offline conversion setups • CRMs you have worked with • Automation tools you have used • A brief example of a complex tracking or integration problem you solved
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