Restaurant Digital Marketing Manager

Digital Marketing Manager – Somara Restro-Bar
Company: Goldstone Hospitality
Brand: Somara – Restro-Bar & Café
Location: Lucknow, Uttar Pradesh
Employment Type: Full-time, On-site
Experience: 3–6 years preferred
Reporting To: Business Head
About Somara
Somara is an upcoming restro-bar and café under Goldstone Hospitality, created to deliver a distinctive dining, nightlife, and hospitality experience. We are building a premium, memorable brand that combines exceptional ambience, food, beverages, entertainment, and guest experiences.
We are looking for a results-driven Digital Marketing Manager who can take ownership of Somara’s complete digital presence, build strong brand awareness, generate qualified customer enquiries, and contribute directly to footfall, reservations, and revenue growth.
Role Overview
The Digital Marketing Manager will be responsible for developing and executing Somara’s end-to-end digital marketing strategy. The ideal candidate must have hands-on expertise in Google Ads, Meta Ads, SEO, social media, content strategy, brand positioning, and performance analytics.
This is a business-oriented marketing role requiring both creative thinking and commercial accountability. The candidate should be capable of building a brand from the pre-launch stage and scaling its digital presence after launch.
Key Result Areas (KRAs) & Responsibilities
1. Digital Marketing Strategy & Brand Building
* Develop and execute a comprehensive pre-launch, launch, and post-launch marketing strategy.
* Establish Somara’s brand positioning, target audience, tone of voice, and digital identity in coordination with the Business Head and branding team.
* Create monthly and quarterly marketing plans aligned with business objectives, revenue targets, and customer acquisition goals.
* Build brand awareness across Lucknow and relevant target customer segments.
* Conduct competitor analysis, market research, customer segmentation, and hospitality trend analysis.
* Ensure consistent brand communication across all digital platforms and marketing campaigns.
2. Google Ads & Performance Marketing
* Independently plan, create, manage, and optimize Google Search, Display, YouTube, and relevant Performance Max campaigns.
* Conduct keyword research and develop campaigns targeting restaurant searches, dining occasions, nightlife, events, and reservations.
* Manage campaign budgets, bidding strategies, audience targeting, conversion tracking, and remarketing.
* Optimize campaigns to improve qualified leads, reservation enquiries, and measurable return on advertising spend.
* Set up and manage Google Analytics 4, Google Tag Manager, conversion events, and campaign tracking.
* Monitor CPC, CTR, CPA, conversion rate, ROAS, and other performance indicators.
3. Meta Ads – Instagram & Facebook
* Plan and execute paid advertising campaigns through Meta Ads Manager.
* Develop campaigns for brand awareness, engagement, website traffic, WhatsApp enquiries, reservations, and event promotions.
* Manage audience research, geo-targeting, retargeting, lookalike audiences, and creative testing.
* Coordinate ad creatives, reels, videos, and copy with the graphic designer and photographer.
* Continuously optimize campaigns based on performance, customer acquisition cost, and business outcomes.
* Maintain accurate tracking and reporting of campaign results.
4. SEO & Google Business Profile
* Develop and implement local SEO and organic search strategies for Somara.
* Optimize the website for relevant restaurant, café, rooftop dining, and restro-bar search terms.
* Manage on-page SEO, technical SEO coordination, content optimization, and backlink initiatives.
* Create, optimize, and maintain the Google Business Profile, including photos, menus, business information, updates, and review management.
* Improve visibility on Google Search and Google Maps for relevant local searches.
* Track organic traffic, keyword rankings, local search visibility, and website conversions.
5. Social Media Management & Content Strategy
* Own the overall strategy and performance of Instagram, Facebook, YouTube, and other relevant platforms.
* Develop monthly content calendars covering food, beverages, ambience, experiences, events, offers, and brand storytelling.
* Plan reels, short-form videos, photography campaigns, influencer content, and promotional creatives.
* Coordinate with the in-house graphic designer, photographer, and external creative partners.
* Ensure timely publishing, community engagement, and consistent brand aesthetics.
* Monitor audience growth, reach, engagement, content performance, and social media-driven enquiries.
6. Restaurant Marketing, Footfall & Revenue Generation
* Develop digital campaigns focused on increasing restaurant footfall, table reservations, and repeat visits.
* Promote special events, live entertainment, seasonal campaigns, festive occasions, and dining experiences.
* Coordinate with the Sales Manager and operations team to align marketing campaigns with actual capacity, offers, and guest experience.
* Build customer acquisition and retention strategies through WhatsApp marketing, CRM, email, and remarketing where applicable.
* Track enquiries, reservations, campaign-attributed sales, and customer acquisition performance.
* Identify opportunities to improve average customer spend, repeat visits, and customer lifetime value through marketing initiatives.
7. Influencer Marketing, PR & Partnerships
* Identify and coordinate with relevant food bloggers, lifestyle creators, influencers, and local media.
* Plan influencer collaborations, tasting events, launch promotions, and brand experience campaigns.
* Evaluate collaborations based on audience relevance, reach, engagement, content quality, and measurable outcomes.
* Support digital PR, online reputation management, and strategic brand partnerships.
8. Website, Online Listings & Reputation Management
* Coordinate website development, updates, landing pages, menus, reservation integrations, and user experience improvements.
* Maintain accurate brand information across Google, social platforms, and relevant restaurant discovery platforms.
* Monitor online reviews and coordinate professional responses with the operations team.
* Ensure digital enquiries are routed promptly to the appropriate sales or reservations team.
* Support online ordering and delivery-platform marketing if introduced by the business.
9. Budget Management, Analytics & Reporting
* Prepare and manage monthly digital marketing budgets with approval from the Business Head.
* Allocate budgets across channels based on business priorities and campaign performance.
* Prepare weekly and monthly dashboards covering spend, reach, leads, reservations, conversions, and revenue contribution.
* Analyse campaign performance and recommend corrective actions to improve efficiency.
* Present marketing plans, results, and ROI insights to senior management.
* Maintain accountability for agreed marketing KPIs and ensure transparent reporting.
Key Performance Indicators (KPIs)
Performance will be evaluated through a combination of brand-building and commercial metrics, including:
* Brand awareness, reach, impressions, and audience growth.
* Website traffic, organic search visibility, and Google Business Profile performance.
* Qualified enquiries and reservation leads generated.
* Cost per lead (CPL), cost per acquisition (CPA), and conversion rate.
* Return on ad spend (ROAS) and attributable revenue where reliable tracking is available.
* Social media engagement, content performance, and community growth.
* Campaign-driven footfall and event enquiry generation.
* Customer retention, remarketing effectiveness, and repeat-visit initiatives.
* Timely campaign execution, budget adherence, and reporting accuracy.
Specific numerical targets will be established based on approved budgets, launch stage, business capacity, and management objectives.
Required Skills & Qualifications
* Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
* 3–6 years of relevant digital marketing experience, preferably in hospitality, restaurants, cafés, nightlife, lifestyle, or consumer brands.
* Proven hands-on experience managing Google Ads and Meta Ads with measurable campaign results.
* Strong understanding of SEO, local SEO, Google Business Profile, and Google Analytics 4.
* Experience in building and executing integrated digital marketing strategies.
* Ability to manage marketing budgets and interpret performance data.
* Strong knowledge of social media platforms, content trends, and short-form video marketing.
* Excellent communication, coordination, creative briefing, and project management skills.
* Ability to work wit

Work arrangement
No