Social Media & Creator Marketing Lead

Company Description Influxes is a creator marketing agency that helps D2C brands transform product seeding into a consistent creator-content engine. The team connects beauty, wellness, fashion, food, lifestyle, and consumer-tech brands with carefully vetted nano and micro-influencers, then manages campaigns end-to-end. Influxes oversees outreach, onboarding, shipping visibility, content approvals, usage rights, and live-link tracking, enabling brands to scale authentic UGC efficiently. Brands benefit from structured creator campaigns with measurable outcomes, while creators gain relevant collaborations, clear briefs, and professional support. Learn more at influxes.agency or on Instagram at @influxes.in.
Role Description The Social Media & Creator Marketing Lead is a full-time, on-site role based in New Delhi. This role oversees social media strategy and execution across platforms, including planning content calendars, publishing posts, and optimizing performance. The person in this position will manage creator and influencer relationships, coordinate product seeding campaigns, and ensure timely content delivery aligned with brand objectives. Day-to-day responsibilities include developing and refining social media and creator marketing strategies, analyzing campaign metrics, preparing performance reports, and collaborating with internal stakeholders on messaging and creative. The role also involves writing and reviewing social content, maintaining brand voice, and identifying new trends, platforms, and creators to support growth.
Qualifications
Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to plan, execute, and refine multi-platform campaigns.
Candidates should possess clear and effective Communication and Writing skills for creator outreach, briefs, social posts, and internal collaboration.
Candidates should possess solid Content Strategy skills to design content calendars, align messaging with brand goals, and guide creator output.
Candidates should possess experience in creator/influencer marketing, including relationship management, campaign coordination, and performance tracking.
Candidates should possess familiarity with social analytics tools, reporting, and data-driven decision making.
Relevant qualifications include a bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
Additional beneficial experience includes D2C brand marketing, UGC-focused campaigns, and work in beauty, wellness, fashion, food, lifestyle, or consumer-tech sectors.
Ability to work on-site in New Delhi, manage multiple projects simultaneously, and adapt quickly to evolving social media and creator trends.

Work arrangement
No