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Position Name- Digital Marketing Manager
Experience: - 2-5 years
Preferred Candidate Qualities: Please go over our following need
Role & basics:
Role: Social Media & Brand Marketing Executive
Company: Hanuman Weavelon Flexpack — FIBC / bulk packaging manufacturer
Location: Surat (office + plant, on-site role, normal office hours)
Experience: 3-7 years managing digital marketing for a company; B2B/manufacturing exposure preferred, not mandatory
No agency or freelance person — need full-time person.
Core responsibilities:
· Own LinkedIn (primary), Facebook, WhatsApp Business broadcasts, and website content updates
· Single point of coordination between external agency (if appointed), internal office teams, and plant staff
· Continuous ideation — proactively think of new content angles, not just execute what's handed over.
· Go to the plant, capture raw content (machines, production, dispatch, team, quality checks) and convert it into stories.
· Maintain a content calendar mapped to exhibitions, product launches, certifications, festivals and customer milestones.
· Support offline branding too — brochures, catalogues, exhibition material, presentations, signage, corporate gifting.
Skills & attributes:
· Highly creative; must think in visuals and hooks, not just captions
· Fluent written and spoken English; Hindi/Gujarati for plant-floor coordination
· Working knowledge of how each platform actually functions — algorithm behaviour, formats, posting cadence, boosted vs organic
· Must be genuinely fluent with Claude, ChatGPT and other AI tools — for drafting, ideation, image/video generation, research and day-to-day productivity.
· Need to know how they actually use these Comfortable with basic editing tools; ability to shoot decent photo/video on a phone
Screening requirements:
· Mandatory portfolio: which companies they handled, which platforms, sample posts/campaigns, and what results came out of it
· Ask them to name accounts they personally ran vs. contributed to
· Can give them a small task to assess capability.
· Good-to-have Exposure to manufacturing, packaging, textiles, chemicals or any industrial/export business Basic understanding of SEO, Google Business Profile and website CMS.
Work arrangement
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