Product Marketing Executive

An opportunity to work on marketing products and services of mKonnekt.
Roles & Responsibilities:
Own mKonnekt’s entire social media marketing including strategy and execution
Help establish and manage brands of mKonnekt
Write blogs on different topics – ranging from client-centric blogs to organic content for the mKonnekt platform
Lead engagement on Twitter, Facebook, Linkedin, Instagram, and other social media for promoting clients and also mKonnekt
Define and track metrics to measure success and business impact across all social media channels
Study company products and translate technical details into benefits for the user
Follow and analyze market trends to position products; Develop product marketing strategies
Craft compelling messages across marketing channels (landing pages, ad campaigns) and handle mKonnekt official social media/networking pages across platforms
Strategize new methods to acquire partners, evaluate and increase the performance of existing partners
Generate prospective leads using different communication channels like Sales navigator, cold mailing etc.
Communicate with prospective leads via mail or message with appropriate content and communication materials; Organize meetings with prospective leads and Reporting Manager
Ensure that the required documents are collected from the partner and agreement is signed as required
Onboard and train the partner on the product and services of mKonnekt; Ensure that the partner has sufficient resources and knowledge on mKonnekt’s products and services
Communicate with partners regularly and provide updates regarding mKonnekt’s products and services via Newsletters, webinars etc.
Qualifications:
Strong background in journalism and/or social media marketing
Experience in B2B Sales will be a bonus advantage
Preferably 1-3 years of relevant work experience
Good understanding and knowledge of different social media platforms
Excellent verbal and written communication skills
Ability to work in an unstructured startup environment
Driven and self-motivated with the ability to work independently towards tight deadlines
Strong attention to detail and sense of urgency
Bonus points for a business/management/journalism degree

Work arrangement
No