Performance Marketing Manager with Ads and Brand Building

Company Description PUREVERSE is an India-based FMCG company focused on delivering truly organic, authentic, and sustainably crafted everyday essentials to customers across the world. The brand emphasizes purity, health, and trust, offering products such as organic and infused honey, cold-pressed and wood-pressed oils, premium A2 cow ghee, farm-fresh jaggery, and natural sweeteners. Every product is naturally sourced, chemical-free, rigorously tested for quality and freshness, and produced with sustainable practices for long-term well-being. PUREVERSE is also committed to building a community around conscious living, sharing organic lifestyle tips, behind-the-scenes processes, and stories from Indian farmers. The company’s mission is to rebuild trust in everyday essentials and make purity a consistent habit for its customers.
Role Description The Performance Marketing Manager – Ads and Brand Building will lead digital advertising and brand growth initiatives for PUREVERSE’s organic FMCG portfolio. This is a full-time, on-site role based in Thane, responsible for planning, executing, and optimizing paid campaigns across platforms such as Google, Meta, and other relevant ad networks to drive customer acquisition and revenue. The role includes defining performance marketing strategies, managing budgets, analyzing campaign data, and using insights to improve ROAS, conversion rates, and customer retention. The manager will collaborate with brand, content, and design teams to develop integrated campaigns that strengthen brand awareness, communicate product benefits, and support community building. Daily tasks include monitoring key metrics, conducting A/B tests, refining audience targeting, coordinating with internal and external stakeholders, and staying updated on industry trends and best practices.
Qualifications
Strong performance marketing skills, including experience with paid ads on platforms such as Google Ads, Meta (Facebook/Instagram), YouTube, and other digital ad networks.
Proficiency in campaign planning, media buying, budget management, and performance optimization focused on ROAS, CAC, and conversion metrics.
Hands-on expertise with analytics and tracking tools (e.g., Google Analytics, Google Tag Manager, Meta Business Suite) and data-driven decision-making.
Brand-building capabilities, including understanding of brand positioning, audience segmentation, creative briefing, and integrated campaign development.
Experience in e-commerce or D2C consumer brands, preferably in FMCG or health and wellness, with knowledge of customer journeys and funnel optimization.
Ability to collaborate with content, design, and product teams to align performance campaigns with brand messaging and storytelling.
Strong communication, presentation, and stakeholder management skills, with the ability to explain performance insights and recommendations clearly.
Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing or performance

Work arrangement
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