Social Media Marketing Specialist

Company Description Pureverse Pvt Ltd is an India-based fast-moving consumer goods (FMCG) company focused on truly organic, authentic, and sustainably crafted everyday essentials. The company offers products such as organic and infused honey, cold-pressed and wood-pressed oils, premium A2 cow ghee, farm-fresh jaggery, and natural sweeteners. Every product is naturally sourced, chemical-free, rigorously tested for quality and freshness, and produced with sustainability in mind. Pureverse is committed to rebuilding trust in everyday essentials and promoting healthier lifestyles by connecting conscious consumers with honest, high-quality organic products from Indian farmers.
Role Description This is a full-time, on-site Social Media Marketing Specialist role based in Thane. The specialist will manage Pureverse’s social media presence across platforms, including planning and executing content calendars, posting daily updates, and engaging with the online community. Responsibilities include creating compelling social media content that highlights products, organic lifestyle tips, behind-the-scenes stories, and farmer-centric narratives, as well as coordinating campaigns for new product launches and special offers. The role involves tracking performance metrics, optimizing campaigns, collaborating with marketing and design teams, and ensuring brand consistency in all digital communication.
Qualifications
Strong skills in Social Media Marketing and Digital Marketing, with experience running campaigns and growing brand presence.
Proficiency in Social Media Content Creation, including copywriting, basic design coordination, and multimedia content collaboration.
Foundational knowledge of Marketing principles, including audience targeting, brand positioning, and campaign planning.
Excellent Communication skills for engaging audiences, coordinating with internal teams, and representing the brand voice.
Experience using social media management and analytics tools (e.g., Meta Business Suite, Instagram Insights, LinkedIn, etc.).
Ability to analyze performance data, generate reports, and make data-driven recommendations.
Prior experience in FMCG, organic products, or health and wellness brands is an advantage.
Bachelor’s degree in Marketing, Communications, Business, or a related field preferred, or equivalent practical experience.
Strong organizational skills, attention to detail, and ability to manage multiple campaigns in a fast-paced environment.

Work arrangement
No