Digital Marketing Specialist

DO NOT APPLY IF YOU DO NOT MEET THE REQUIREMENTS MENTIONED BELOW.
Company Description
LearNurture supports students and working professionals in achieving their academic and career goals by simplifying access to quality online education. We provide expert admission assistance, career counselling, and upskilling opportunities through partnerships with leading Indian universities, including NMIMS, Online Manipal, Sikkim Manipal, DPU, Bharati Vidyapeeth, and Amity.
LearNurture offers undergraduate, postgraduate, diploma, and certification programs from accredited institutions, along with end-to-end admission support. We also support learners with career guidance, CV building, and job readiness to enhance employability and professional growth.
Role: Digital Marketing Specialist
We are looking for a results-driven Digital Marketing Specialist with hands-on experience in performance marketing, paid campaigns, SEO, and lead generation.
The candidate will be responsible for planning, executing, monitoring, and improving LearNurture’s digital marketing activities with a strong focus on lead generation, campaign performance, organic visibility, conversions, and ROI.
Key Responsibilities
Plan, execute, monitor, and optimize Google Ads campaigns, including Search, Display, and other relevant campaign formats.
Manage and optimize Meta Ads campaigns across Facebook and Instagram.
Develop and execute WhatsApp marketing campaigns, including lead nurturing, promotional broadcasts, follow-ups, and conversion-focused communication.
Work with IVR/calling campaigns and lead-generation systems to improve lead engagement and conversions.
Plan and manage digital campaigns focused on generating quality leads for online degree and education programs.
Develop and execute SEO strategies to improve website visibility, organic rankings, and traffic.
Conduct keyword research, competitor analysis, content optimization, and SEO audits.
Handle on-page SEO, off-page SEO, technical SEO basics, backlink strategies, and website optimization.
Monitor organic performance using Google Search Console, Google Analytics, and other SEO tools.
Monitor campaign performance, CPL, CTR, CPC, conversion rates, ROAS, and other key marketing metrics.
Use web analytics tools to analyze traffic, user behaviour, and campaign effectiveness.
Coordinate with content, design, sales, and admissions teams for campaign execution.
Manage and contribute to social media marketing activities across relevant platforms.
Conduct audience research, competitor analysis, keyword research, and campaign testing.
Create regular campaign and performance reports with actionable recommendations.
Continuously test creatives, audiences, landing pages, messaging, keywords, and campaigns to improve conversions.
Ensure consistent brand communication across all digital channels.
Mandatory Requirements
Candidates must have practical, hands-on experience with:
Google Ads
Meta Ads Manager – Facebook & Instagram Ads
SEO – On-Page, Off-Page and Technical SEO basics
Keyword Research & SEO Optimization
Google Search Console
WhatsApp Marketing
IVR / Calling-Based Marketing Campaigns
Lead Generation Campaigns
Performance Marketing
Google Analytics / Web Analytics
Campaign tracking, reporting, and optimization
Social Media Marketing
Understanding of CPL, CPC, CTR, conversion rate, ROAS, organic traffic, keyword rankings, and other performance metrics
Candidates should also have:
Strong written and verbal communication skills.
Ability to independently manage digital campaigns and marketing activities.
Strong analytical and problem-solving abilities.
Knowledge of basic content creation, creatives, and video/design tools.
Ability to coordinate effectively with sales and internal teams.
Good understanding of lead funnels, nurturing, and conversion strategies.
Ability to work in a fast-paced environment and handle multiple campaigns simultaneously.
Experience in EdTech, education, admissions, online degrees, or other lead-generation-focused industries will be strongly preferred.
Qualification
Bachelor's or Master's degree in Marketing, Digital Marketing, Communications, Business, or a related field preferred.
Relevant certifications in Google Ads, Meta Ads, SEO, Performance Marketing, or Digital Marketing will be an advantage.
Prior hands-on experience managing paid campaigns and SEO activities is required.
Compensation
₹5,00,000 – ₹6,00,000 per annum
Compensation will depend on the candidate's experience, campaign knowledge, SEO expertise, and demonstrated ability to generate and optimize quality leads.
Please apply only if you have hands-on experience with Google Ads, Meta Ads, SEO, WhatsApp Marketing, IVR campaigns, and performance marketing.

Work arrangement
No