Script Writer

Job Description: Script Writer
Location: Mumbai, Maharashtra
Department: Marketing / Content
Employment Type: Full-time
About The Brand
RAS is a premium skincare label built on the philosophy that self-care is a ritual, not a routine. We craft high-performance, indulgent formulations for a discerning audience that values quality, science, and sensory experience. We're looking for a Script Writer who can translate that sense of luxury into scroll-stopping social content — voice notes, Reels, YouTube shorts, and brand films that feel as premium as the product itself.
Role Overview
We're seeking a Script Writer who can write short-form and mid-form video scripts that are elegant, witty, and conversion-driving — without ever feeling like an ad. You'll be the voice behind our Reels, TikToks, YouTube Shorts, brand storytelling videos, and influencer briefs, translating skincare science and brand philosophy into content that feels aspirational yet relatable.
Key Responsibilities
Write engaging, platform-native scripts for Instagram Reels, TikTok, YouTube Shorts, and long-form YouTube content
Develop hooks, narratives, and CTAs that balance luxury tonality with high scroll-stop value
Translate product USPs, ingredient stories, and dermatological claims into simple, seductive storytelling
Collaborate closely with the creative, design, and video production teams to bring scripts to life
Write talent/influencer briefs and on-camera talking points for founders, dermatologists, or creators
Adapt tone across formats — educational (skincare tips), emotional (brand storytelling), and commercial (product launches)
Stay on top of social trends, audio trends, and formats, and adapt them tastefully to fit a premium brand voice
A/B test hooks and script structures based on performance data (watch time, retention, engagement)
Maintain a consistent brand voice guide across all scripted content
Partner with the social media manager on content calendars and campaign scripting timelines
Requirements
2–5 years of experience in script writing, copywriting, or content writing (social media/D2C/beauty industry preferred)
A portfolio demonstrating short-form video scripts with strong hooks and storytelling
Deep understanding of social media platforms (Instagram, TikTok, YouTube) and what drives engagement on each
Excellent command over language, tone modulation, and pacing for spoken/video content
Ability to simplify technical/skincare information into digestible, elegant narratives
Strong sense of luxury branding — subtlety over shouting, aspiration over hard-sell
Comfortable working in fast turnaround environments with trend-driven content
Bonus: experience writing for beauty, wellness, or luxury lifestyle brands
What We Offer
Opportunity to shape the voice of a growing premium skincare brand
Collaborative, creatively driven work environment
Exposure to end-to-end content creation — from script to screen
Skills: storytelling,writer,digital copywriting

Work arrangement
No