Marketing Copywriter

Company Description RAS Luxury Skincare is a premium beauty and skincare brand in India, known for high-quality natural ingredients and scientifically formulated products. The company operates a vertically integrated research facility and farms in Raipur, Chhattisgarh, giving it end-to-end control over sourcing and production. RAS focuses on harnessing India’s rich heritage of nature-based beauty solutions and its vast bounty of botanicals. The brand’s philosophy centers on transparency, purity, and responsibility, offering products that blend traditional wisdom with modern science. Team members join a mission-driven company committed to ethical, high-performance skincare.
Role Description This is a full-time, on-site Marketing Copywriter role based in Mumbai. The Marketing Copywriter will craft compelling marketing copy for campaigns, product launches, emailers, social media, and advertisements that communicate RAS Luxury Skincare’s brand voice and value propositions. Responsibilities include writing and refining web content for the brand’s website, product pages, and landing pages, while collaborating with marketing, design, and product teams to ensure messaging is consistent and effective. The role involves translating complex product benefits into clear, engaging consumer-facing language, optimizing copy for digital platforms, and supporting brand storytelling initiatives. The Marketing Copywriter will also review and adapt copy based on performance data and feedback to drive engagement and conversions.
Qualifications
Strong skills in Marketing Copy and Writing to create clear, persuasive brand messaging across channels.
Proficiency in Web Content Writing for websites, landing pages, and product descriptions.
Foundational knowledge of Marketing and Digital Marketing to align copy with campaign goals and audience insights.
Ability to collaborate with cross-functional teams and manage multiple projects with attention to detail and deadlines.
Excellent command of written English, with strong grammar, editing, and storytelling abilities.
Prior experience in beauty, skincare, lifestyle, or consumer brands is preferred.
Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field is beneficial.

Work arrangement
No