Performance Marketing Specialist

About The Company
Kaamfu is a dynamic and innovative digital marketing agency dedicated to delivering results-driven marketing solutions for a diverse range of clients. Our company prides itself on combining strategic insight with hands-on expertise to craft campaigns that drive growth, engagement, and measurable success. With a focus on leveraging the latest technologies and industry best practices, Kaamfu aims to empower businesses to reach their full potential through impactful digital advertising strategies. Our collaborative environment fosters creativity, continuous learning, and a commitment to excellence, making us a trusted partner for brands seeking to elevate their online presence.
About The Role
We are seeking a highly experienced and proactive Growth and Performance Marketing Lead to oversee and execute digital marketing campaigns across a select portfolio of client accounts. This role is ideal for a seasoned professional who thrives in a hands-on environment and possesses the strategic judgment necessary to optimize advertising efforts across multiple platforms. The successful candidate will be responsible for assessing existing campaign performance, developing tailored strategies, and personally managing the end-to-end execution of campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
This position is not advisory-only or team management-focused; instead, it emphasizes direct involvement in campaign creation, optimization, and performance analysis. You will work closely with internal teams that provide content, creative assets, and client data, transforming these inputs into effective, measurable campaigns. The role demands a combination of analytical acumen, platform expertise, and strategic thinking to deliver results that align with client objectives and business goals.
Qualifications
Minimum of 8–10 years of relevant experience in digital and performance marketing.
Proven track record managing paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
Strong understanding of analytics, conversion tracking, attribution models, and campaign economics.
Experience managing multiple client accounts or business units simultaneously.
Ability to work independently with minimal supervision while maintaining high standards of quality.
Excellent strategic judgment combined with hands-on expertise in advertising platforms.
Exceptional written and verbal communication skills.
Availability for reasonable overlap with US business hours.
Agency or consulting experience is preferred.
Responsibilities
Conduct comprehensive audits of existing advertising accounts, campaigns, tracking mechanisms, and overall performance metrics.
Develop customized paid-media strategies aligned with each client’s specific objectives and available data insights.
Personally build, launch, and manage campaigns across Google Ads, Meta Ads, and LinkedIn Campaign Manager, ensuring optimal targeting, bidding, and budget allocation.
Manage and optimize campaign elements such as targeting options, bidding strategies, testing procedures, conversion tracking, and attribution models.
Translate performance data into actionable insights and strategic recommendations for continuous improvement.
Identify underperforming campaigns promptly and implement corrective measures to enhance results.
Collaborate with content and creative teams to align campaign requirements with creative assets and messaging.
Support landing page development, content creation, email marketing, and conversion strategies when necessary.
Provide concise weekly reports that detail campaign results, insights, and recommended next steps.
Participate in client calls and meetings, offering strategic and performance marketing expertise as needed.
Leverage AI tools effectively for research, testing, analysis, and campaign development to maximize efficiency and insights.
Benefits
At Kaamfu, we value our team members and offer a comprehensive benefits package designed to support your professional growth and personal well-being. As part of our team, you will have access to flexible remote working arrangements, allowing you to work from anywhere within the United States, Canada, or India. We provide competitive hourly compensation aligned with your experience and expertise. Our environment encourages continuous learning, offering opportunities to stay ahead of industry trends through training and development programs. Additionally, you will be part of a collaborative and innovative team that values your contributions and fosters a culture of excellence. We also support work-life balance and provide the flexibility needed to manage your professional and personal commitments effectively.
Equal Opportunity
Kaamfu is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, ethnicity, gender, sexual orientation, age, disability, or any other protected characteristic. We believe that a diverse workforce enhances our creativity, innovation, and overall success. All qualified candidates are encouraged to apply, and we look forward to welcoming individuals who are passionate about digital marketing and eager to contribute to our mission of delivering exceptional results for our clients.

Work arrangement
No