Performance Marketing Specialist

About The Company
Ace Of Estates is a leading real estate marketing and digital advertising firm dedicated to helping property developers, brokers, and real estate agencies expand their reach and grow their business through innovative marketing strategies. With a strong focus on performance marketing, we leverage the latest digital tools and platforms to generate high-quality leads, enhance brand visibility, and drive sales conversions. Our team is committed to delivering measurable results and tailored solutions that meet the unique needs of each client. We pride ourselves on our industry expertise, data-driven approach, and commitment to excellence, making us a trusted partner in the competitive real estate landscape.
About The Role
We are seeking a performance-driven Lead Generation Specialist to join our dynamic team at Ace Of Estates. In this role, you will be responsible for managing and optimizing lead generation campaigns across Meta platforms (Facebook & Instagram) and Google Ads. The ideal candidate will have a proven track record of running successful performance campaigns that deliver high-quality leads with a strong return on investment (ROI). This position requires a strategic thinker with hands-on experience in digital advertising, capable of analyzing data, optimizing campaigns, and continuously improving performance metrics. The Lead Generation Specialist will work closely with creative, content, and sales teams to develop compelling ad creatives and messaging that resonate with target audiences and convert prospects into leads.
Qualifications
Minimum of 1 year of hands-on experience in managing Meta Ads and Google Ads campaigns.
Proven experience in generating leads through paid advertising channels.
Strong understanding of performance marketing concepts, including targeting, retargeting, and campaign optimization.
Excellent analytical skills with the ability to interpret campaign data and derive actionable insights.
Ability to manage multiple campaigns and budgets simultaneously while maintaining quality and efficiency.
Experience in the real estate industry for lead generation will be considered a significant advantage.
Excellent communication skills and a proactive approach to problem-solving.
Responsibilities
Plan, execute, and optimize lead generation campaigns across Meta Ads and Google Ads platforms to meet client objectives.
Develop comprehensive campaign strategies based on project requirements, target audience, geographic location, and budget constraints.
Set up and manage campaigns, including audience segmentation, ad creatives, targeting parameters, bidding strategies, and budget allocation.
Monitor key performance indicators such as cost per lead (CPL), cost per acquisition (CPA), click-through rate (CTR), and overall campaign ROI.
Identify opportunities to reduce costs while enhancing lead quality and conversion rates.
Collaborate with creative and content teams to develop engaging ad creatives and compelling copy that drive user engagement.
Analyze campaign performance data regularly and generate detailed reports with actionable insights for continuous improvement.
Conduct A/B testing on various elements such as audience segments, ad creatives, messaging, and landing pages to optimize results.
Track leads throughout the sales funnel, ensuring proper attribution and follow-up, and optimize campaigns based on lead quality and conversion data.
Stay updated with the latest trends, tools, and best practices in Meta and Google advertising to ensure campaigns remain competitive and effective.
Benefits
At Ace Of Estates, we believe in fostering a supportive and growth-oriented work environment. Our employees enjoy competitive salary packages, performance-based incentives, and opportunities for professional development. We offer a collaborative workplace culture that encourages innovation, continuous learning, and knowledge sharing. Additionally, our team members benefit from exposure to cutting-edge digital marketing tools and strategies, along with the chance to work on high-impact projects within the real estate industry. We also provide flexible working arrangements and a comprehensive benefits package, including health insurance, paid leave, and other employee-centric perks designed to promote work-life balance and overall well-being.
Equal Opportunity
Ace Of Estates is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, gender, age, sexual orientation, disability, or any other protected characteristic. We believe that a diverse team fosters innovation and drives better results, and we are dedicated to providing equal employment opportunities to all qualified candidates.

Work arrangement
No