Senior B2B Outbound Growth Lead (Financial Services)

We're hiring: Senior Marketing & Lead Generation Specialist — Financial Services | 100% Remote
Arvenda is a staffing company connecting top LATAM talent with U.S.-based clients. We are recruiting a Senior Marketing & Lead Generation Specialist for a specialized financial advisory firm that helps U.S. businesses restructure and recover from Merchant Cash Advance (MCA) debt.
The closing team is strong. What they need now is someone to build and own the pipeline that feeds it.
This is not a role for someone who executes someone else's playbook. We need someone who builds the system, runs it, and delivers warm, qualified opportunities directly to the advisory and legal team — ready for closure.
Schedule: Full-time · 9:00 AM–5:00 PM CST · Slight flexibility for exceptional candidates
What you'll do
Design and execute a comprehensive B2B outbound prospecting strategy targeting U.S. businesses struggling with MCA debt or in need of financial restructuring
Identify, capture, and organize prospect data to build a highly qualified, active sales pipeline
Conduct multi-channel outreach via cold calling, email, LinkedIn, and other relevant channels
Qualify prospects before passing them to the advisory team — only warm, sales-ready leads reach the closing team
Build, maintain, and optimize prospect records and pipeline stages in Salesforce
Develop and refine outreach messaging, sequences, and scripts that resonate with financially distressed business owners
Monitor pipeline metrics: lead volume, quality, conversion rates, and outreach performance
Proactively identify new prospecting channels and data sources to maximize pipeline throughput
Operate fully independently — build the system, run it, and improve it without daily direction
What we're looking for
4+ years of proven experience in B2B marketing, outbound lead generation, or pipeline management — required
Demonstrated ability to build a lead generation system from scratch — not just execute an existing one
Exceptional English (C1/C2) with a highly neutral, professional accent — you'll speak directly with U.S. business owners in high-stakes financial situations
Advanced Salesforce proficiency — disciplined, consistent CRM management
Strong multi-channel outbound experience: cold calling, email sequencing, LinkedIn prospecting
100% self-starter — proactive, autonomous, results-driven without micromanagement
Strong analytical mindset — you track your own metrics and adjust based on data
Nice to have — significant plus
Prior experience in MCA, alternative lending, debt restructuring, or U.S. financial services
Familiarity with MCA industry language and the profile of business owners who need restructuring
Experience with data sourcing tools (Apollo, ZoomInfo, LinkedIn Sales Navigator)
Experience with email automation platforms (Outreach, Instantly, Lemlist, or similar)
How to apply
Send your English CV to jerelyn@arvenda.com with the subject line "Sr Lead Gen Specialist – [Your Name]". Applications without an English CV will not be considered.
Learn more about Arvenda: Arvenda LLC on LinkedIn · www.arvenda.com
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Work arrangement
No