Senior Content Writer

Role Overview
We are looking for a Senior Writer / SEO Copywriter to work with a leading FMCG brand and drive high-quality content across blogs, websites, and YouTube.
The role will involve creating engaging, SEO-led content that aligns with brand guidelines, search intent, and audience needs. The ideal candidate should have strong editorial judgment, excellent writing skills, and a solid understanding of SEO and digital content.
Key Responsibilities
Own end-to-end creation of SEO blogs and website copy — from brief and keyword mapping through drafting, meta titles/descriptions, and final delivery.
Write for SEO and AEO/AI-search, ensuring every piece is accurate, original, well-structured, and on-brand (voice + editorial guidelines).
Produce GEO optimised YouTube descriptions/metadata
Refresh existing content to lift search visibility, engagement, and performance.
Manage multiple assignments to deadline, working from the client office.
Key Deliverables
SEO blogs and articles
Website content
Landing page copy
Content refreshes and optimization
YouTube descriptions
SEO titles and metadata
Content recommendations and briefs
Requirement
4+ years in content writing, SEO writing, copywriting, or editorial — with a strong track record of SEO-led blogs and website copy.
Solid grasp of on-page SEO: keyword research, search intent, internal linking, metadata, and content optimization.
Excellent command of English — grammar, structure, and storytelling — with the ability to adapt voice across audiences and brands.
Strong research and fact-checking skills.
Experience with FMCG, consumer, lifestyle, beauty, or food brands preferred.

Work arrangement
No