INFLUENCER MARKETING EXECUTIVE

Kheewa Incorporation is a Business Growth Consulting and Business Solutions organization providing services in Business Development, Sales & Marketing, Recruitment & HR Solutions, Digital Marketing, Lead Generation, Business Consulting, and AI-enabled Business Solutions.
We are looking for a creative, energetic, relationship-oriented, and result-driven Influencer Marketing Executive to develop and manage influencer partnerships, creator campaigns, and digital collaborations for our brands and clients.
The candidate will be responsible for finding influencers, evaluating creators, initiating communication, negotiating collaborations, coordinating campaigns, tracking deliverables, and measuring campaign performance.
Job Summary
The Influencer Marketing Executive will manage the complete influencer marketing lifecycle:
Influencer Research → Creator Shortlisting → Outreach → Negotiation → Onboarding → Campaign Brief → Content Coordination → Publishing → Performance Tracking → Reporting
The role requires someone who understands Instagram, YouTube, Facebook, short-form video content, creator trends, audience engagement, and influencer campaigns.
The ideal candidate should be comfortable communicating with creators, negotiating commercial terms, managing multiple campaigns, and maintaining strong relationships with influencers.
Key Roles & Responsibilities
1. Influencer & Creator Hunting
Research influencers and content creators across social media platforms.
Identify creators relevant to specific industries, products, services, and campaigns.
Search for Micro, Nano, Mid-Tier, and Macro Influencers.
Build and maintain an influencer database.
Identify creators based on:
Niche
Location
Audience
Followers
Engagement
Content quality
Audience demographics
Previous brand collaborations
Discover emerging creators with strong audience engagement.
Continuously expand the company's creator network.
2. Influencer Research & Evaluation
Evaluate influencers based on:
Follower count
Engagement rate
Average views
Likes and comments
Content quality
Audience relevance
Audience location
Audience demographics
Content consistency
Brand suitability
Previous collaborations
Authenticity
Potential fake followers or suspicious engagement
Overall campaign suitability
Maintain accurate creator profiles in the influencer database.
3. Influencer Outreach
Contact influencers through Instagram, WhatsApp, email, phone, or other approved channels.
Introduce the company/brand and campaign opportunity.
Explain collaboration requirements.
Share campaign briefs and expectations.
Follow up with interested creators.
Maintain professional communication with creators.
Build long-term relationships with influencers.
4. Influencer Onboarding
Collect influencer/creator information.
Verify social media profiles.
Collect contact and payment details as required.
Explain campaign guidelines.
Share terms and conditions.
Coordinate agreements and documentation.
Add approved influencers to the creator database/platform.
Ensure creators understand campaign deliverables before starting.
5. Campaign Planning & Coordination
Work with the marketing team to:
Understand campaign objectives.
Identify the target audience.
Define influencer requirements.
Shortlist suitable creators.
Prepare influencer campaign plans.
Coordinate campaign timelines.
Allocate creators to campaigns.
Track campaign milestones.
6. Campaign Briefing
Prepare and share clear campaign briefs covering:
Campaign objective
Product/service details
Key message
Content format
Content requirements
Caption requirements
Hashtags
Mentions/tags
CTA
Publishing date
Content approval process
Brand guidelines
Dos & Don'ts
Deliverables
Ensure influencers understand the brief before content creation.
7. Content Coordination
Coordinate with influencers during content creation.
Review submitted content against campaign requirements.
Coordinate revisions where necessary.
Ensure brand guidelines are followed.
Track content approval.
Ensure creators publish content according to the agreed schedule.
Collect final content links/screenshots for records.
8. Influencer Negotiation
Communicate with influencers regarding collaboration terms.
Negotiate pricing based on campaign requirements and creator profile.
Compare influencer rates and expected campaign deliverables.
Coordinate barter, paid, affiliate, commission-based, or hybrid collaborations where applicable.
Ensure agreed deliverables are clearly documented.
Escalate high-value commercial negotiations to management when required.
9. Influencer Relationship Management
Build long-term relationships with:
Content Creators
Instagram Influencers
YouTubers
Bloggers
Local Influencers
Micro Influencers
Nano Influencers
Industry Experts
Niche Creators
Regional Creators
Maintain regular communication and create a strong creator network for future campaigns.
10. Campaign Performance Tracking
Track campaign performance using metrics such as:
Reach
Impressions
Views
Likes
Comments
Shares
Saves
Engagement Rate
Clicks
Leads
Conversions
Sales
Coupon/Referral Usage
Cost Per Engagement
Cost Per Lead
Campaign ROI/ROAS where applicable
Prepare campaign performance reports for management.
11. Affiliate & Performance Influencer Campaigns
Where applicable, manage performance-based creator campaigns involving:
Affiliate links
Referral codes
Coupon codes
Commission-based campaigns
Lead-generation campaigns
Sales-based incentives
Track creator-wise performance and coordinate with the relevant sales/accounts team.
12. Local Influencer Marketing
Identify influencers based on specific:
Cities
States
Regions
Languages
Communities
Industries
Customer segments
Develop local influencer networks for regional campaigns and local business promotions.
13. Competitor & Market Research
Monitor competitor influencer campaigns.
Identify creators working with competing brands.
Research new creator trends.
Track popular content formats.
Identify emerging influencers.
Monitor industry-specific creator communities.
Maintain competitor influencer intelligence.
14. Social Media Trend Monitoring
Stay updated with:
Instagram Reels trends
YouTube Shorts
Trending audio
Viral content formats
Creator trends
Hashtag trends
New social media features
Influencer marketing trends
Identify opportunities to use relevant trends for brand campaigns.
15. Influencer Database Management
Maintain a structured database containing:
Influencer Name
Contact Number
Email
Social Media Links
Platform
Category/Niche
Location
Followers
Engagement
Average Views
Audience Information
Rate Card
Collaboration History
Campaign History
Performance
Payment Status
Current Availability
Remarks
Keep the database updated and organized.
16. Sales & Business Development Support
Influencer campaigns may also be used for lead generation and business growth.
The executive may:
Identify creators capable of generating leads.
Track enquiries generated by influencers.
Coordinate with sales teams.
Share qualified leads with relevant departments.
Monitor creator-generated sales.
Identify high-performing influencers for long-term partnerships.
17. AI & Influencer Marketing
Use AI tools to improve influencer marketing productivity.
Responsibilities may include:
Influencer research assistance.
Creator categorization.
Campaign idea generation.
Influencer outreach message creation.
Campaign brief preparation.
Content idea generation.
Competitor research.
Performance analysis.
Report preparation.
Identifying suitable creators based on campaign requirements.
Knowledge of ChatGPT, Gemini, Microsoft Copilot, and other AI-powered marketing tools will be an added advantage.
18. Reporting & MIS
Prepare:
Daily Influencer Outreach Report
Influencer Shortlisting Report
Creator Onboarding Report
Campaign Status Report
Content Delivery Report
Influencer Performance Report
Campaign Engagement Report
Lead/Conversion Report
Influencer Payment Status
Weekly Influencer Marketing MIS
Monthly Campaign Performance Report
Requirements & Qu

Work arrangement
No