Social Media Manager

Social Media Manager — AI-Native Growth
100% Remote | Full-Time
About Twincall
Twincall is an AI teammate for service businesses. We help businesses like auto repair shops, movers, HVAC companies, plumbers, gyms, and security companies capture more calls, serve customers 24/7, and never miss opportunities. We’re looking for an AI-native Social Media Manager to take ownership of our social presence and turn social media into a meaningful source of brand awareness, website traffic, and customers. This is not a traditional “post what you're told” social media role. We want someone who sees an opportunity, figures out what to do, executes it, measures the result, and keeps improving.
What You'll Own
You will be responsible for growing Twincall across:
Instagram
Facebook
LinkedIn
TikTok
YouTube / long-form video
Other channels where you identify an opportunity
Your goal is simple: Increase Twincall's visibility → grow our audience → drive qualified traffic → generate customers.
Responsibilities
Develop and execute Twincall's overall social media strategy
Create and manage short-form and long-form content with AI generated videos and UGC
Identify trending topics, formats, hooks, memes, and content opportunities
Create content specifically designed for US service business owners
Repurpose long-form content into multiple short-form pieces
Manage our social calendars and publishing
Continuously experiment with new content formats and distribution strategies
Increase followers, engagement, reach, profile visits, and website traffic
Develop creative campaigns to increase Twincall's brand awareness
Find unconventional ways to get Twincall in front of our target customers
Research competitors and reverse-engineer what is working for them
Analyze competitor social strategies, content, messaging, hooks, and distribution
Find opportunities our competitors aren't taking advantage of
Test better ways to reach auto repair shops, movers, HVAC companies, plumbers, gyms, security companies, and other service businesses
Monitor analytics and continuously improve based on what actually works
Work closely with the founder to turn ideas, customer stories, sales calls, product updates, and industry insights into content
Help build Twincall into a recognizable brand within the service-business market
AI-First
You must be AI-native.
AI should be deeply integrated into how you work—not something you occasionally use to write captions.
You should be using AI to accelerate and improve:
Content ideation
Market research
Competitor research
Script writing
Video creation
Video editing
Image generation
Voiceovers
Content repurposing
Trend identification
Audience research
Data analysis
Automation
A/B testing
Content calendars
Performance analysis
We're looking for someone who is constantly asking: “How can AI help me do this faster, better, and at a larger scale?” You should already be experimenting with tools such as ChatGPT, Claude, AI video tools, AI image tools, AI voice tools, editing tools, automation platforms, and other emerging AI products.
The Person We're Looking For
The best person for this role doesn't wait to be told what to do.
You see that Twincall's social media is a complete greenspace that's been completely ignored while we've focused on outbound sales and have no shortage of ideas to drive growth and execute those ideas swiftly. If you discover a competitor getting traction from a particular content format, you investigate it and develop a better version. If you notice an emerging trend that could put Twincall in front of thousands of service business owners, you act on it.
If something isn't working, you change it.
You own the outcome.
We're looking for someone who is:
Highly proactive
Creative
Extremely resourceful
AI-native
Data-driven
Fast-moving
Comfortable experimenting
Obsessed with finding what works
Able to work independently
Comfortable operating without constant direction
Focused on results rather than simply completing tasks
You should think more like a growth operator than a traditional social media manager.
What Success Looks Like
We care about results, not simply the number of posts published.
Key outcomes include:
Growing Twincall's social following
Increasing reach and impressions
Increasing engagement
Increasing profile visits
Increasing website traffic
Increasing brand awareness among US service business owners
Generating qualified inbound interest
Ultimately helping generate more Twincall customers
You will be expected to continuously test, measure, learn, and improve.
Required Experience
You must have real examples of social media accounts you have managed and grown.
Please provide:
Current or recently managed social media profiles
Links to the profiles
What your role was
How long you managed each account
What the audience/following was when you started
What it grew to
Examples of content you created
Any measurable results you can provide
We want to see your work.
Generic claims like “I am passionate about social media” aren't useful to us.
Compensation & Trial
100% remote
Full-time
Competitive compensation based on experience
2-week paid trial period
The two-week trial is designed for both sides to determine whether we're a good fit.
We'll look at how you think, how quickly you execute, the quality of your ideas, how independently you operate, and the results you can produce.
How to Apply
Please send an email to: chris@twincallai.com
Include:
Your LinkedIn
Social media profiles you currently manage or have previously managed or examples of accounts you personally helped grow
Your annual salary expectation in USD
Please do not send a generic cover letter. We are much more interested in seeing what you've actually built and grown than hearing why you are “passionate about social media.”
The ideal candidate
Sees the goal → figures out the strategy → uses AI to execute faster → measures the results → improves → repeats.
If that sounds like you, we'd like to hear from you.

Work arrangement
No