Salesforce Administrator

The Salesforce Administrator owns and optimizes our Salesforce platform, a mature, heavily automated environment spanning Sales Cloud and Service Cloud. You will manage significant custom configuration, a body of existing legacy automation, and numerous critical integrations (NetSuite, marketing automation, e-signature, telephony, and more).
This is a hands-on role for a skilled administrator who can configure declaratively, keep our integration ecosystem healthy, and translate cross-functional business needs into reliable, scalable solutions. We actively manage and extend this org using AI-assisted tooling (including Claude Code), so we are especially interested in someone who already leverages AI to streamline administration or is genuinely driven to work in an AI-forward setup.
The core responsibilities for the job include the following:
System Administration and Security:
Serve as the primary system administrator for Sales Cloud and Service Cloud.
Manage user lifecycle, roles, profiles, permission sets, field-level security, and sharing rules.
Support end users with troubleshooting, training, and documentation to drive adoption across departments.
Automation and Process Modernization:
Design, build, and maintain complex declarative automation using Salesforce Flow (record-triggered, screen, scheduled, and HTTP callout flows).
Audit, rationalize, and retire legacy workflow rules and process builders into clean, maintainable flows.
Administer Service Cloud processes, including case assignment rules, queue management, and automated offboarding cases tied to client cancellations.
Integrations and Ecosystem Management:
Own and maintain integrations across connected platforms, including NetSuite (via Celigo/integrator.io ), GoHighLevel, PDF Butler (e-signature/doc-gen), Dialpad, Apollo, HubSpot (sunset phase), and Outlook/Teams sync.
Configure and support custom API- and webhook-based integrations to ensure uninterrupted data flow across systems.
Deployments, Data Hygiene, and Analytics:
Manage deployments across sandboxes and production using the Metadata API, Salesforce CLI, or Change Sets, troubleshooting test coverage and deployment
failures.
Build and maintain reports and dashboards supporting pipeline, subscription-revenue metrics (MRR, ARR, churn), and operational decision-making.
Ensure data hygiene through validation rules, deduplication, and regular audits (e. g., lead-source completeness, duplicate resolution).
AI and Innovation:
Leverage AI tools (e. g., Claude Code, Cursor, and ChatGPT) to accelerate flow design, formula building, metadata analysis, documentation, and troubleshooting.
Stay current on Salesforce releases, features, and best practices to propose continuous system improvements.
Requirements:
Experience: 5+ years of dedicated experience as a Salesforce Administrator in a complex, heavily automated environment. Experience in healthcare, marketing, or agency/managed services environments is a strong plus.
Certifications: Salesforce Administrator certification required. Advanced Administrator, Platform App Builder, or Platform Developer I (PDI) is strongly preferred.
Core Technical Expertise: Deep knowledge of the Salesforce data model, security architecture, and Flow Builder (including HTTP callouts and complex sub-flows).
Cloud Knowledge: Hands-on administration experience across both Sales Cloud and Service Cloud (case management).
Integrations: Experience owning third-party and custom integrations, including middleware/iPaaS (e. g., Celigo/integrator.io ) and REST/Webhook syncs. Experience with NetSuite or marketing tech stacks is a major advantage.
Analytics: Strong proficiency with custom report types, bucket fields, and dashboards; comfort with SaaS metrics (MRR/ARR/churn) preferred.
Education: Bachelor's degree in computer science, business, information systems, or equivalent practical experience.

Experience
3-7 yrs