Head – Agritourism Business

WE ARE HIRING | HEAD – AGRITOURISM BUSINESS & OPERATIONS
Location: Bengaluru / South India
Experience: 10–15+ Years
Employment Type: Full-Time | Leadership Role
About the Role
We are looking for an entrepreneurial and hands-on Head – Agritourism Business to take complete ownership of building and scaling a new-age agritourism destination.
This is an end-to-end business-building role. The person will be responsible for taking the project from concept → business planning → development → team building → launch → operations → revenue growth → scale.
We are looking for someone who can think like an entrepreneur, execute like an operator and build an experience-led business from the ground up.
Key Responsibilities
1. Business & Concept Development
Develop the overall agritourism business model and commercial strategy.
Define the positioning, target customer segments and revenue streams.
Develop the overall destination concept combining agriculture, hospitality, leisure, food, wellness, nature and experiential tourism.
Prepare business plans, budgets, revenue models and financial projections.
2. Project Development & Launch
Take ownership of the project from concept and planning through operational readiness and launch.
Work with architects, consultants, designers, contractors, agriculture experts and other stakeholders.
Define infrastructure, facilities, attractions, activities and guest experiences required for the destination.
Develop project timelines, milestones, budgets and execution plans.
3. Agritourism Experience Development
Design differentiated farm-based experiences for families, children, corporates, tourists and weekend travellers.
Develop activities around farming, food, nature, local culture, wellness, adventure and learning.
Create seasonal experiences, festivals, workshops, farm-to-table concepts and other revenue-generating experiences.
Continuously innovate the destination experience.
4. Hospitality & Operations
Set up complete operating systems, SOPs, service standards and guest experience processes.
Build and manage teams across hospitality, agriculture, F&B, housekeeping, activities, maintenance, security and guest relations.
Establish operating standards, manpower plans, training programs and performance metrics.
Ensure high standards of safety, hygiene, service and customer experience.
5. Revenue & Commercial Growth
Own revenue generation and commercial performance of the destination.
Develop multiple revenue streams including stays, day visits, F&B, events, corporate outings, activities, workshops, farm produce and experiences.
Develop pricing, packages, memberships and seasonal offers.
Build partnerships with corporates, schools, travel companies, tourism platforms and other strategic partners.
6. Marketing & Business Development
Develop the go-to-market strategy in collaboration with the marketing team.
Build destination visibility and customer acquisition channels.
Develop partnerships with travel platforms, influencers, corporates, schools, institutions and tourism networks.
Track enquiries, bookings, occupancy, footfall, revenue and customer acquisition costs.
7. Team & Stakeholder Management
Build the organisation from the ground up.
Recruit, train and lead the core team.
Manage consultants, vendors, contractors, local communities and external partners.
Establish clear accountability, KPIs and review mechanisms.
8. P&L & Performance Management
Own the operating budget and commercial performance.
Monitor revenue, costs, margins, occupancy, footfall and customer satisfaction.
Establish dashboards and MIS for management review.
Identify opportunities to improve profitability and operational efficiency.
Who Are We Looking For?
We are looking for a business builder, not just an operations manager.
The ideal candidate could come from one or more of the following backgrounds:
Agritourism / Farm Tourism
Resort / Hospitality
Destination Management
Eco-tourism / Experiential Tourism
Farmstay / Boutique Resort
Theme Park / Experience Centre
Leisure & Recreation
Food & Farm Experience
Large-scale experiential projects
Hospitality-led real estate projects
Agribusiness with strong commercial exposure

Work arrangement
No