Lead Generation Executive

Company Description Infotattva Business Solutions OPC Private Limited provides complete digital solutions, including websites, mobile apps, design, and development for businesses of all sizes. The company offers SEO, social media marketing, PPC, Meta Ads, and Google Ads to help clients grow and strengthen their online presence. It leverages Artificial Intelligence to enhance efficiency, performance, and decision-making across digital projects. Strong cybersecurity practices are followed to keep platforms safe, reliable, and compliant. The goal is to deliver smart, effective, and secure digital solutions tailored to each client’s needs.
Role Description The Lead Generation Executive is a full-time, on-site role based in Bhubaneswar. This role involves identifying and qualifying new leads through online research, calling, email outreach, and social media engagement. The Lead Generation Executive will maintain and update lead databases, schedule meetings or demos for the sales team, and support follow-ups to convert prospects into opportunities. The role also includes tracking lead generation metrics, preparing basic reports, and collaborating closely with sales and marketing teams to refine targeting strategies.
Qualifications
Ability to identify and qualify new leads, with hands-on experience in lead generation activities.
Strong market research skills to analyze industries, target segments, and potential client needs.
Effective communication skills for engaging prospects via phone, email, and digital channels.
Sales-oriented mindset with the ability to support the sales pipeline and nurture prospects.
Basic understanding of digital marketing, IT services, or SaaS products is an advantage.
Comfortable working with CRM tools, spreadsheets, and online research platforms.
Ability to work on-site in Bhubaneswar and collaborate with cross-functional teams.
Bachelor’s degree in Business, Marketing, or a related field, or equivalent practical experience.

Work arrangement
No