Seo executive & lead generation Executive

Company Description Infotattva Business Solutions OPC Private Limited delivers end-to-end digital solutions, including websites, mobile apps, design, and development for businesses of all sizes. The company provides performance-driven services in SEO, social media marketing, PPC, Meta Ads, and Google Ads to support online growth. By integrating Artificial Intelligence into its workflows, Infotattva enhances efficiency, campaign performance, and data-driven decision-making. Strong cyber security practices help keep client platforms secure, stable, and reliable. The team focuses on providing smart, effective, and secure digital solutions tailored to each business need.
Role Description The SEO Executive & Lead Generation Executive is a full-time, on-site role based in Bhubaneswar. This position involves managing day-to-day SEO activities such as keyword research, on-page optimization, link building, and regular SEO audits to improve website rankings and organic traffic. The role also includes planning and executing lead generation campaigns across search and social channels, tracking performance metrics, and optimizing campaigns for better conversion rates. The individual will collaborate with marketing, content, and development teams to ensure alignment with overall digital strategy and brand positioning. Regular reporting, competitor analysis, and staying updated with SEO and lead generation best practices are core responsibilities.
Qualifications
Ability to perform Keyword Research and SEO Audits using relevant tools and analytics platforms.
Proficiency in On-Page SEO, including meta tags, content optimization, internal linking, and technical checks.
Experience with Link Building strategies, outreach, and maintaining high-quality backlink profiles.
Skills in Social Media Marketing to support brand visibility and digital lead generation initiatives.
Working knowledge of Google Analytics, Google Search Console, and other SEO/marketing tools.
Strong analytical, reporting, and problem-solving skills with attention to detail.
Effective communication and collaboration skills to work with cross-functional teams.
Relevant degree or certification in Marketing, Digital Marketing, or a related field is preferred.
Prior experience in SEO, digital marketing, or lead generation roles will be an advantage.

Work arrangement
No