Market Research Executive

About Kheewa Incorporation
Kheewa Incorporation is a Business Growth Consulting and Business Solutions organization providing services in Business Development, Sales & Marketing, Recruitment & HR Solutions, Digital Marketing, Lead Generation, Business Consulting, Market Research, and AI-enabled Business Solutions.
We are looking for a Market Research Executive who can collect, verify, analyze, and organize market information to help the company identify new business opportunities, customer segments, market trends, competitors, products, and potential markets.
The ideal candidate should be curious, analytical, detail-oriented, comfortable with internet research, and capable of converting raw market information into structured business insights.
Job Summary
The Market Research Executive will conduct primary and secondary research to understand markets, industries, customers, competitors, products, pricing, demand, and business opportunities.
The role will involve:
Market Identification → Data Collection → Field/Online Research → Data Verification → Analysis → Reporting → Business Insights
The candidate will support the Business Development, Sales, Marketing, Management, and Strategy teams with accurate and timely market intelligence.
Key Roles & Responsibilities
1. Market Research
Conduct research on different industries, markets, products, and services.
Identify market trends and emerging business opportunities.
Study market demand and customer requirements.
Research new markets and geographical areas.
Identify growing business categories and sectors.
Collect information from reliable online and offline sources.
Prepare structured market research reports.
2. Industry Research
Research assigned industries to understand:
Industry size and structure where data is available
Major players
Products and services
Market segments
Customer segments
Distribution channels
Market trends
Growth areas
New developments
Competitive landscape
Prepare concise industry research summaries for management.
3. Competitor Research
Identify direct and indirect competitors.
Research competitor products and services.
Compare product features and offerings.
Research publicly available pricing information.
Monitor competitor websites and social media.
Track competitor marketing campaigns.
Monitor new product/service launches.
Identify observable market gaps and opportunities.
Prepare competitor comparison reports.
4. Customer & Consumer Research
Identify target customer groups.
Research customer needs and preferences.
Understand customer pain points.
Study customer buying behavior where reliable information is available.
Identify customer segments by geography, industry, business size, or other relevant criteria.
Conduct surveys and interviews where required.
Collect and organize customer feedback.
Convert customer feedback into structured findings.
5. Primary Market Research
Where required, conduct research directly with customers and businesses through:
Telephone surveys
Online surveys
Google Forms
WhatsApp surveys
Customer interviews
Business interviews
Field surveys
Feedback calls
Questionnaires
Responsibilities include:
Preparing research questions.
Collecting responses.
Maintaining respondent records.
Ensuring accurate data entry.
Analyzing responses.
Preparing findings and summaries.
6. Secondary Market Research
Collect information from:
Company Websites
Government/Public Sources
Industry Reports
Business Directories
Trade Portals
News Websites
Social Media
LinkedIn
Industry Associations
Public Company Information
Research Publications
Other reliable online sources
Cross-check important information wherever practical.
7. Market Opportunity Identification
Identify potential opportunities based on research, including:
New customer segments
New industries
New geographical markets
New product categories
Distribution opportunities
Partnership opportunities
Emerging markets
Underserved customer segments
Changing customer requirements
Prepare opportunity lists with supporting research.
8. Product & Pricing Research
Research:
Products available in the market
Product features
Product variants
Pricing
Packaging
Customer reviews
Competitor offerings
Distribution channels
Promotional offers
Market positioning
Where pricing information is publicly available, maintain comparative pricing databases.
9. Location & Regional Market Research
Conduct research for specific:
Cities
Districts
States
Regions
Industrial Areas
Business Clusters
Local Markets
Identify:
Businesses
Industries
Potential customers
Competitors
Distributors
Dealers
Retailers
Institutions
Market opportunities
10. Lead & Prospect Research
Support Business Development and Sales teams by identifying potential:
Customers
Companies
Dealers
Distributors
Retailers
Manufacturers
Importers
Exporters
Institutions
Schools
Corporate clients
Business partners
Prepare verified prospect databases according to defined criteria.
11. Market Trend Monitoring
Regularly monitor:
Industry trends
Customer trends
Product trends
Pricing changes
Competitor activities
New companies
New product launches
Technology developments
Consumer preferences
Digital trends
Relevant business developments
Highlight significant changes to management.
12. Digital & Social Media Research
Research:
Social media trends
Competitor social media activity
Influencer activity
Customer discussions
Popular content
Online reviews
Customer complaints
Brand perception
Digital campaigns
Online market activity
Use findings to support marketing and business development teams.
13. Data Collection & Verification
Collect market information from multiple sources.
Verify important information before including it in reports.
Identify duplicate information.
Identify outdated information.
Cross-check conflicting data.
Maintain source references where required.
Keep research databases updated.
Maintain high standards of data accuracy.
14. Data Analysis
Analyze collected data to identify:
Market patterns
Customer preferences

Work arrangement
No