Chief Marketing Officer

Chief Marketing Officer
Position Summary
We are seeking an experienced, strategic, and results-driven Chief Marketing Officer (CMO) to lead the company's global Marketing organization and drive brand growth, customer acquisition, market expansion, and overall business performance.
The CMO will develop and execute the company's comprehensive marketing strategy across Brand Strategy, Product Marketing, Demand Generation, Digital Marketing, Content Marketing, Communications, Market Research, Customer Engagement, Marketing Operations, and Go-to-Market Strategy.
This executive will work closely with Sales, Product, Customer Success, Revenue Operations, Finance, Technology, and Executive Leadership to strengthen market positioning, accelerate customer acquisition, increase brand awareness, and generate measurable business results.
Key Responsibilities1. Marketing Strategy & Leadership
Develop and execute the company's global marketing strategy.
Translate corporate objectives into measurable marketing priorities and initiatives.
Establish marketing frameworks, processes, budgets, and performance standards.
Identify market opportunities, customer segments, and emerging industry trends.
Serve as a strategic marketing advisor to the CEO and Executive Leadership Team.
2. Brand Strategy & Market Positioning
Develop and strengthen the company's global brand strategy and identity.
Establish differentiated market positioning and value propositions.
Ensure consistent brand messaging across markets and customer touchpoints.
Lead brand awareness and reputation-building initiatives.
Monitor competitive positioning and evolving market dynamics.
3. Demand Generation & Customer Acquisition
Lead demand generation and customer acquisition strategies.
Develop integrated campaigns across digital, content, events, partnerships, and other channels.
Optimize lead generation, marketing-qualified leads, and conversion performance.
Partner with Sales and Revenue Operations to improve marketing-to-revenue conversion.
Develop scalable customer acquisition programs aligned with revenue objectives.
4. Product Marketing & Go-to-Market
Lead Product Marketing and Go-to-Market (GTM) strategy.
Develop product positioning, messaging, pricing communication, and market materials.
Partner with Product and Sales on product launches and commercialization.
Develop customer personas, market segmentation, and competitive intelligence.
Ensure marketing strategies effectively communicate product value and differentiation.
5. Digital Marketing & Content Strategy
Oversee digital marketing, content marketing, social media, SEO, and paid media strategies.
Develop compelling content across websites, campaigns, publications, and customer communications.
Optimize digital customer acquisition and engagement channels.
Establish content strategies aligned with brand and commercial objectives.
Evaluate emerging digital marketing technologies and channels.
6. Marketing Performance & Analytics
Establish and monitor key marketing KPIs and performance metrics.
Track customer acquisition cost, conversion rates, pipeline contribution, campaign ROI, and marketing revenue.
Develop executive marketing dashboards and reporting systems.
Use data and analytics to optimize marketing investments and campaign performance.
Establish measurable marketing objectives and Key Results (OKRs).
7. Cross-Functional Leadership
Partner with Sales and Revenue Operations on demand generation and revenue growth.
Collaborate with Product on positioning, launches, customer insights, and market opportunities.
Work with Customer Success on customer engagement, retention, and advocacy initiatives.
Partner with Finance on marketing budgets, investments, and ROI.
Align Executive Leadership around brand, market, customer, and growth priorities.
8. Team Leadership & Organizational Development
Build and scale a high-performing global Marketing organization.
Recruit, mentor, and develop marketing leaders and professionals.
Establish marketing career paths, competency frameworks, and succession plans.
Develop performance management and organizational development programs.
Foster a culture of creativity, accountability, innovation, customer focus, and continuous improvement.
QualificationsEducation
Bachelor's degree in Marketing, Business Administration, Communications, Economics, or a related field.
MBA or Master's degree preferred.
Experience
20+ years of progressive experience in Marketing, Brand Management, Product Marketing, Demand Generation, or related functions.
10+ years of senior marketing leadership experience.
Proven experience building and scaling global or multi-regional Marketing organizations.
Demonstrated success driving brand growth, customer acquisition, market expansion, and revenue contribution.
Strong experience with demand generation, product marketing, digital marketing, content, and Go-to-Market strategy.
Experience managing significant marketing budgets and measuring marketing ROI.
Proven ability to communicate effectively with C-suite executives and senior stakeholders.
Core Competencies
Marketing Strategy
Brand Strategy
Brand Management
Demand Generation
Product Marketing
Digital Marketing
Content Marketing
Go-to-Market Strategy
Customer Acquisition
Market Research
Competitive Analysis
Marketing Analytics
Marketing Operations
Lead Generation
Customer Engagement
Marketing ROI
Strategic Planning
Cross-Functional Leadership
Executive Leadership
Commercial Acumen

Work arrangement
No