Freelance Graphic Designer

At LENA, we believe thoughtful design brings strategy to life.
We’re building a network of talented Junior to Mid-Level Freelance Graphic Designers who can join us on a project basis to help develop complete visual identity systems based on an approved creative direction.
Working closely with our Art Director and Brand Strategist, you’ll take an approved Creative Territory and bring it to life through a polished, cohesive, and practical brand identity that clients can confidently launch and grow with.
This is a client-facing role, so we’re looking for designers who are comfortable presenting their work, explaining design decisions, receiving feedback, and collaborating directly with clients throughout the refinement process.
What You'll Do
You’ll help transform an approved creative direction into a complete visual identity, including:
Developing curated color palette systems
Creating typography systems with clear usage guidelines
Refining and extending logo systems where needed
Creating supporting graphic elements, icons, patterns, textures, and visual assets
Designing sample brand applications across key touchpoints
Developing editorial and marketing layouts
Building comprehensive Brand Style Guides
Preparing polished presentation decks for client review
Presenting design work and clearly explaining your creative decisions
Collaborating with the Art Director to maintain the approved creative vision
Refining work based on client feedback while maintaining consistency across the identity
Preparing organized final files and deliverables for client handoff
Opportunity for Ongoing Work
Designers who are a strong fit may have the opportunity to continue supporting the client through a monthly content creation retainer after the initial branding project is complete.
This may include ongoing social media graphics, marketing materials, campaign assets, and other brand applications.
We're Looking For Someone Who
Has experience contributing to or developing brand identity systems
Has a strong eye for typography, layout, composition, and visual hierarchy
Understands how to build cohesive and scalable design systems—not just individual assets
Pays close attention to detail, consistency, and presentation
Can confidently present design work and explain creative decisions
Is receptive to feedback and comfortable working through revisions
Thrives in a collaborative creative environment
Is organized and able to manage multiple projects independently
Can communicate clearly and professionally with clients
Is comfortable working remotely and managing deadlines
We’re open to designers who are still growing their experience but have a strong portfolio, solid design fundamentals, and the ability to take direction and execute thoughtfully.
Experience with
We’d love to see experience in:
Brand Identity Design
Logo Design & Refinement
Typography Systems
Color Systems
Graphic Elements & Iconography
Pattern & Asset Design
Editorial Layout
Brand Style Guides
Presentation Design
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Bonus If You Have Experience In
Social media content design
Canva Brand Kits and Templates
Website design
Packaging design
Print production
Motion graphics
AI-assisted creative workflows (Midjourney, ChatGPT, Adobe Firefly, etc.)
This Role Is For You If...
You love turning ideas and strategy into polished visual systems.
You care about the small details that make a brand feel cohesive and memorable.
You enjoy creating practical brand assets that clients can confidently use.
You’re comfortable balancing creativity with clear design guidelines and business objectives.
You enjoy collaboration and see feedback as an important part of the creative process.
You’re excited to learn, grow, and take on increasing responsibility within client projects.
You’d love the opportunity to continue working with brands beyond their initial launch.
Engagement
Remote
Freelance / Project-Based
Rate negotiated per project based on scope and experience
Projects assigned as client work becomes available
Opportunity for ongoing monthly retainer work based on performance, fit, and client needs
Potential to build a long-term working relationship with LENA as part of our freelance creative network
To Apply
Please include:
Your resume or LinkedIn profile
A portfolio showcasing your branding and identity work
3–5 case studies demonstrating your design process and final deliverables
A brief introduction about your approach to brand identity design
Your typical project rates or rate range
Your availability and time zone
To apply, please email: hello@lenacreativestudio.com

Work arrangement
No