Freelance Brand Strategist

At LENA, we help businesses build brands with clarity, intention, and longevity. We're growing our network of talented freelance Brand Strategists who can join us on a project basis whenever a client needs strategic brand work.
We're looking for someone who loves asking thoughtful questions, uncovering meaningful insights, and turning research into clear, compelling strategies that guide everything a brand creates afterward.
This is a client-facing role, so we're looking for someone who is comfortable leading conversations and confidently presenting strategic recommendations.
What You'll Do
You'll lead the strategic foundation of a client's brand, including:
Conducting brand immersion sessions and stakeholder interviews
Reviewing research, customer insights, analytics, reviews, and existing brand materials
Identifying market opportunities and competitive positioning
Developing a comprehensive Brand Strategy presentation
Creating audience and consumer personas
Crafting Vision, Mission, and Purpose statements
Defining positioning, messaging direction, and core brand foundations
Developing Content Strategy & Storytelling Pillars that translate strategy into ongoing communication
Presenting your work directly to clients
Collaborating with our creative team to ensure strategy carries into design and messaging
We're Looking For Someone Who
Has experience creating brand strategies for businesses or personal brands
Knows how to facilitate discovery workshops and strategic conversations
Can transform research into actionable insights
Understands branding beyond visual identity
Is an exceptional communicator and storyteller
Can confidently explain strategic decisions to clients
Thinks critically while remaining collaborative
Is organized, self-managed, and comfortable working remotely
Experience With
We'd love to see experience in areas like:
Brand Strategy
Brand Positioning
Consumer Research
Persona Development
Brand Architecture
Messaging Strategy
Vision, Mission & Purpose Development
Content Strategy
Storytelling Frameworks
Competitive Analysis
Workshop Facilitation
Client Presentations
Bonus If You Have Experience In
Personal branding
Coaching or education brands
Health & wellness
Lifestyle brands
Founder-led businesses
Luxury or premium positioning
Copywriting or verbal identity
This Role Is For You If
You naturally ask "why" before jumping into solutions.
You enjoy making sense of complex information.
You can simplify ideas without oversimplifying them.
You love building brands from the inside out.
You enjoy collaborating with designers, copywriters, and creatives.
Engagement
Remote
Freelance / Project-Based
Rate is negotiated per project based on scope and experience
Work is assigned as client projects become available
To Apply
Please include:
Your resume or LinkedIn profile
A portfolio of brand strategy work (case studies are highly encouraged)
1–3 sample strategy presentations (if available)
A brief introduction about your approach to brand strategy
Your typical project rates
Your availability and time zone
For applications, please email: hello@lenacreativestudio.com

Work arrangement
Yes