In house Marketing Lead- B2C Consumer App

Company Description Amendss is India’s first AI-powered, psychology-led relationship platform, dedicated to helping individuals and couples navigate the emotional realities of modern relationships. The platform combines professional counselling frameworks with intelligent technology to support healthier communication, deeper emotional understanding, and stronger connections. Amendss supports users through different relationship phases, from building and sustaining bonds to addressing challenges and personal growth. The team is driven by the belief that relationships are evolving systems and designs experiences that help people reflect, grow, and stay meaningfully connected. Wherever people are in their relationship journey, Amendss aims to make relationships feel more balanced, fulfilling, and resilient.
Role Description This is a full-time, on-site role based in Gurugram for an In-house Marketing Lead for a B2C consumer app. The Marketing Lead will own end-to-end marketing strategy and execution, including defining brand positioning, planning campaigns, and managing performance across digital channels. Daily responsibilities include coordinating with product and content teams, leading user acquisition and engagement initiatives, overseeing social media and community-building efforts, and optimizing funnels to improve retention and conversion. The role involves analyzing market trends and consumer behavior, tracking key metrics, and using data to refine targeting, messaging, and creative assets. The Marketing Lead will also manage vendor relationships where needed, maintain consistent brand communication, and contribute to go-to-market plans for new features and offerings.
Qualifications
Strong experience in B2C marketing for consumer apps, including user acquisition, engagement, and retention strategies.
Solid skills in digital marketing channels such as performance marketing, social media, SEO/ASO, and email/push campaigns.
Proficiency in data-driven decision-making, with experience using analytics tools to interpret user behavior and campaign performance.
Ability to develop and implement brand strategy, messaging, and storytelling tailored to emotionally sensitive products.
Experience collaborating with product, design, and content teams to align marketing initiatives with product roadmap and user needs.
Excellent written and verbal communication skills, with the ability to craft clear, empathetic, and engaging consumer-facing content.
Proven capability to manage projects end-to-end, prioritize in a fast-paced environment, and take ownership of outcomes.
Bachelor’s degree in Marketing, Business, Communications, Psychology, or a related field; experience in mental health, wellness, or relationship-focused products is a plus.
Comfort working on-site in Gurugram and engaging closely with cross-functional team members.

Work arrangement
No