Performance Creative Lead

Our client in the personal care space is hiring a Performance Creative Lead!
About the Role
We're looking for someone who leads performance creative while staying hands on. You'll concept, design, script, shoot, edit, and ship ads for the Sleep System, using customer psychology and performance data to decide what to kill, iterate, or scale. You'll own the full creative loop from research and concept to production and performance analysis, while setting direction and guiding designers and creators. This is not a briefing role. You should be comfortable on camera, behind the camera, and in the dashboard, with a strong understanding of short form, paid social, and what converts.
What You'll Own
Make the work. Create and ship short form and paid creative weekly across Reels, TikTok, and Meta, turning hypotheses into testable assets quickly.
Lead performance creative. Own the Sleep System's hooks, angles, personas, objections, visual language, and positioning.
Use psychology and customer language. Pull insights from reviews, support, Reddit, sales conversations, and customer research to develop stronger hooks, scripts, and concepts.
Hunt and test formats. Stay close to TikTok, Reels, YouTube Shorts, and Meta, bringing promising formats into the testing roadmap and adapting them quickly.
Read performance. Use CTR, CPA, ROAS, hook rate, and hold rate to identify winners, kill losers, and guide the next round of creative.
Own the iteration loop. Document learnings, version winning concepts, and co own the four week creative roadmap with Growth.
Experience
4+ years creating performance creative at a DTC or growth stage company, or a portfolio demonstrating strong output and leadership
Proven experience designing and shipping paid social ads, not only organic content
At least one concept or ad scaled to meaningful paid spend with a clear understanding of why it worked
Experience using customer research and psychology to drive creative
Experience directing designers, editors, or creators without becoming a bottleneck
High AOV or considered purchase DTC experience in hardware, home, sleep, or similar is a plus
Skills
End to end short form and paid video production
Figma and/or motion tools plus CapCut, Premiere, After Effects, or equivalent
Paid social performance analysis and creative optimization
Customer research and psychology
Hook, script, and concept development
Strong understanding of high performing formats and buying triggers
Ability to brief designers and creators clearly and efficiently
Mindset
High output, hands on maker who ships and iterates quickly
Constantly tracking emerging formats and bringing new tests to the team
Comfortable putting work in market, being wrong, and killing weak concepts quickly
Data driven, resourceful, and not precious about the work

Work arrangement
Yes