Head of Ecommerce

Our client in the Wellness and Fitness space is hiring a Head of Ecommerce!
The role
The Head of Ecommerce owns the performance of our direct to consumer storefront, with accountability for conversion rate, average order value, and subscription adoption. The role leads the experimentation program, owns site merchandising and the landing page portfolio, and turns customer behavior data into measurable revenue improvement. Reports to the Chief Marketing Officer.
Responsibilities
Conversion and Revenue: Own conversion rate, revenue per visitor, average order value, and subscription attach rate across the full site experience, from landing through checkout and post purchase, including product pages, collections, cart, upsells, cross sells, and bundle architecture.
Experimentation: Own the testing roadmap from hypothesis development and prioritization through execution, analysis, and reporting, running structured A/B tests with defined success criteria and maintaining a clear record of what has been tested, what worked, and what did not.
Landing Pages and Funnels: Own the landing page portfolio supporting paid acquisition, from brief through build and measurement, while developing quiz and funnel experiences, including question design and product recommendation logic, and partnering with Creative and Growth to ensure the page experience aligns with ad messaging.
Analytics and Insight: Analyze customer behavior through GA4, heatmaps, session recordings, and funnel analysis to identify friction across the shopping journey, prioritize improvements based on revenue impact, and build data backed business cases for site investment.
Platform: Own the Shopify theme and ecommerce application stack while maintaining site speed, accessibility, and technical SEO standards, and direct external development and CRO partners against a defined roadmap.
Qualifications
4+ years owning a conversion or ecommerce optimization program for a direct-to-consumer brand
Deep Shopify Plus experience
Demonstrated conversion rate and AOV improvement through structured experimentation, with the measurement to prove it
Fluent with GA4, heatmapping and session recording tools, and A/B testing platforms such as Intelligems or similar
Strong UX instincts and the ability to specify, review, and QA front-end work
Able to build landing pages directly or direct a developer to build them
Supplements, food, or another regulated consumer category preferred

Work arrangement
Yes