Freelance Meta Expert - B2C Mobile App

Company Description VISCO India is a real estate and property management company that provides end-to-end solutions, from property acquisition and development to leasing, facility management, and client support. The organization focuses on maximizing ROI and sustainable growth through strong market research, tenant representation, and smooth transaction management. VISCO India emphasizes ESG compliance and leverages modern technology to optimize operations and enhance service quality. With a commitment to long-term partnerships and client satisfaction, the company aims to redefine efficiency, profitability, and trust in property management.
Role Description The Freelance Meta Ads Manager – B2C Mobile App will manage and optimize Meta (Facebook and Instagram) ad campaigns to drive user acquisition and engagement for VISCO India’s mobile applications. This full-time on-site role, based in Gurugram, involves planning performance marketing strategies, setting up campaigns, defining audiences, and developing creatives in collaboration with the design and product teams. The role includes daily monitoring of campaign performance, A/B testing of ad assets, budgets, and bidding strategies, and adjusting campaigns to meet defined KPIs such as installs, cost per acquisition, and retention metrics. The manager will report on campaign performance, provide insights and recommendations, and coordinate with stakeholders to align advertising efforts with broader business and product goals.
Qualifications
Strong experience in Meta Ads Manager for B2C mobile apps, including campaign setup, audience targeting, budgeting, and performance optimization.
Proficiency in performance marketing and analytics tools, with the ability to interpret data, track KPIs, and make data-driven decisions.
Understanding of mobile app marketing funnels, user acquisition strategies, and retention metrics in a B2C context.
Experience collaborating with product, design, and content teams to develop compelling ad creatives and landing experiences.
Excellent communication, stakeholder management, and presentation skills, with the ability to explain complex campaign results clearly.
Strong organizational and time-management skills, with the ability to handle multiple campaigns and deadlines in a fast-paced environment.
Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing or Meta advertising are an advantage.
Prior experience in real estate, property management, or related sectors is beneficial but not mandatory.

Work arrangement
No