Digital Marketing Executive - Mobile App

Company Description VISCO India is a real estate and property management company that provides end-to-end solutions, from property acquisition and development to leasing, facility management, and client support. The organization combines market research, tenant representation, and streamlined transactions to help clients maximize ROI and achieve sustainable growth. VISCO India emphasizes ESG compliance and the integration of modern technology to deliver efficient and transparent services. With a strong focus on client satisfaction and long-term partnerships, the company aims to redefine property management standards. Team members join a growing business that values professionalism, innovation, and trust.
Role Description The Digital Marketing Executive – B2C Mobile App will manage and grow VISCO India’s consumer-facing mobile app presence, focusing on user acquisition, engagement, and retention. This is a full-time, on-site role based in Gurugram. Day-to-day responsibilities include planning and executing digital marketing campaigns across channels such as social media, app stores, and performance advertising platforms, as well as monitoring analytics to optimize campaigns and improve user funnels. The role involves collaborating with product, design, and sales teams to develop in-app communication, content, and promotional strategies that enhance user experience and drive conversions. The Digital Marketing Executive will also track market trends, conduct competitor analysis, and prepare regular performance reports and insights for leadership.
Qualifications
Candidates should possess skills in mobile app marketing, including user acquisition strategies, app store optimization, and campaign performance tracking.
Candidates should possess skills in digital advertising and analytics, such as managing paid campaigns, using tools like Google Analytics or similar platforms, and interpreting metrics to guide decisions.
Candidates should possess skills in social media and content marketing, including creating and managing content calendars, coordinating creative assets, and engaging with online audiences.
Candidates should possess skills in market research and competitive analysis, with the ability to identify trends, audience behaviors, and opportunities for growth in the B2C app space.
Candidates should possess strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and present insights clearly.
A bachelor’s degree in marketing, business, communications, or a related field is preferred, along with prior experience in digital marketing for B2C products or mobile apps.
Familiarity with the real estate or property management sector, and proficiency with marketing automation tools or CRM systems, will be considered an added advantage.

Work arrangement
No