PPC Executive

Company Description FuturaSpark Technologies is a digital marketing and growth partner that helps businesses scale through data-driven strategies and measurable results. The company offers services such as growth marketing, SEO, e-commerce optimization, performance marketing (PPC), web development, and UI/UX design. By combining creativity, analytics, and performance marketing, FuturaSpark supports brands in increasing visibility, attracting customers, and driving sustainable growth. The team works with both startups and established businesses, focusing on visibility, engagement, and conversions across digital channels.
Role Description The PPC Executive role is a full-time remote position responsible for planning, executing, and optimizing pay-per-click campaigns across platforms such as Google Ads, Bing, and social media networks. Day-to-day tasks include conducting keyword research, setting up and managing ad campaigns, adjusting bids and budgets, and monitoring performance to meet defined KPIs. The PPC Executive will analyze campaign data, prepare performance reports, and collaborate with the marketing and design teams to improve ad copy, landing pages, and overall funnel performance. This role also involves staying up to date with industry trends, testing new strategies and ad formats, and ensuring campaigns align with client goals and brand guidelines.
Qualifications
Strong PPC and performance marketing skills, including experience with Google Ads, Bing Ads, and paid social platforms.
Proficiency in analytics and reporting tools, such as Google Analytics, Google Tag Manager, and basic Excel or Sheets for data analysis.
Ability to conduct detailed keyword research, audience targeting, and competitive analysis to inform campaign strategy.
Experience optimizing ad copy, creatives, and landing pages to improve click-through rates, quality scores, and conversion rates.
Understanding of broader digital marketing concepts, including SEO, e-commerce funnels, and conversion rate optimization.
Strong problem-solving, time management, and organizational skills, with the ability to manage multiple campaigns and deadlines.
Clear written and verbal communication skills, and comfort collaborating remotely with cross-functional teams and clients.
Bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience.
Google Ads or similar PPC certifications are a plus, along with prior agency or multi-client experience.

Work arrangement
Yes