GTM Lead - B2B

Company Description:
Sneakare is a New Delhi-based, fastest-growing sneaker care brand, built for people who genuinely love what they are wearing on their feet. We market premium, no-nonsense products — cleaning kits, insoles, suede care, and storage solutions — designed to help sneaker fans protect what they paid for and wear what they love, longer. We started small, made it to Shark Tank India, and haven't slowed down since. Our team is young, fast-moving, and obsessed with getting things right — whether that's a product formula, a listing copy, or a customer interaction. We care about quality over shortcuts, ownership over excuses, and learning over ego.
Job Overview:
We're looking for an experienced GTM Lead to build and own Sneakare's B2B business, largely from scratch. The mandate starts with two known pillars — brand collaborations and corporate gifting — and extends to identifying and standing up whatever other B2B channels make sense for the brand (distribution/wholesale, hospitality, institutional bulk orders, etc.). This is a strategy-plus-execution role: you'll define the B2B GTM plan with the Founder, then build and run the pipeline yourself in the early stages.
Key Responsibilities:
1. Corporate Gifting:
• Build a pipeline of corporate clients (HR/admin/procurement teams) for bulk/festive/onboarding gifting orders
• Own pricing, packaging, and proposal templates for corporate orders, including customization options
• Manage the deal cycle from pitch to contract to delivery, coordinating with ops/warehouse on fulfillment timelines
• Build repeat relationships aimed at annual/recurring gifting contracts rather than one-off orders
2. Brand Collaborations:
• Identify and pitch co-branded product or campaign opportunities with complementary brands
• Negotiate collaboration terms (commercials, exclusivity, timelines) and manage the partnership through to launch
• Work with marketing/product on execution — packaging, launch content, and joint promotion
3. New B2B Channels (Build-Out):
• Scope and validate additional B2B revenue channels — e.g. distributor/wholesale partnerships, hotel/airline amenity kits, event and gifting agencies, marketplace B2B — and bring recommendations to the Founder
• Pilot one or two of these channels, defining what a repeatable sales motion looks like before scaling
• Build the playbook (pricing, pitch, process) for each channel you stand up, so it can eventually be handed off or scaled
4. Pipeline, Deal Cycle & Reporting:
• Own the full deal cycle — prospecting, pitching, negotiation, contracting, and post-sale account management
• Maintain a live pipeline/CRM view of leads, deal stage, and expected revenue
• Track B2B revenue against targets and report performance regularly to the Founder and leadership
5. Marketing & Representation:
• Work with marketing to build B2B collateral — decks, case studies, one-pagers — that support the sales pitch
• Represent Sneakare at industry events, expos, and networking forums to build pipeline and brand visibility in the B2B space
What Success Looks Like (First 6-12 Months):
• A qualified, trackable B2B pipeline exists (not just informal conversations) with clear deal stages and expected value
• Corporate gifting is generating consistent month-on-month revenue, with at least a few clients converted to repeat/annual contracts
• At least one brand collaboration has been pitched, negotiated, and launched
• A recommendation (backed by a small pilot) exists for at least one new B2B channel beyond gifting and collabs
• Leadership has a regular, reliable view of B2B revenue and pipeline health
Requirements:
• 6-8 years of experience in B2B sales, corporate gifting, partnerships, or key account management
• Proven track record of building a pipeline from scratch and closing corporate/B2B deals
• Experience in a D2C, FMCG, or lifestyle brand background preferred
• Strong negotiation, relationship-building, and stakeholder management skills
• Excellent communication and presentation skills — comfortable pitching to corporate and institutional buyers
• Entrepreneurial mindset — comfortable building a vertical largely from scratch with limited existing playbook, and turning ambiguity into a structured plan
• Comfortable working in a fast-paced, ambiguous startup environment
Experience: 6-8 years
Location: Kirti Nagar, Delhi (Onsite)
Department: B2B / Business Development
Employment Type: Full-time
CTC: Up to 12 LPA

Work arrangement
No