Social Media Executive

Company Description:
Sneakare is a New Delhi-based, fastest-growing sneaker care brand, built for people who genuinely love what they are wearing on their feet. We market premium, no-nonsense products — cleaning kits, insoles, suede care, and storage solutions — designed to help sneaker fans protect what they paid for and wear what they love, longer. We started small, made it to Shark Tank India, and haven't slowed down since. Our team is young, fast-moving, and obsessed with getting things right — whether that's a product formula, a listing copy, or a customer interaction. We care about quality over shortcuts, ownership over excuses, and learning over ego.
Key Responsibilities:
• Creative Content Creation: Develop and execute engaging, creative social media campaigns, including eye-catching graphics, videos, and Reels that resonate with Gen Z audiences.
• Brand Strategy Development: Help shape and evolve the brand’s voice and online presence through impactful content and digital storytelling.
• Customer Engagement: Foster a strong online community by responding to comments, messages, and engaging with followers in a fun and authentic manner.
• Trend Awareness: Stay ahead of social media trends and consumer behaviour, especially among Gen Z, and adapt strategies to maintain relevance.
• Platform Management: Manage multiple social media accounts (Instagram, YouTube, Twitter, Facebook, etc.), ensuring content is consistently posted and engaging.
• Reels & Stories: Create short-form video content (Reels, Stories) to educate, inform, and entertain followers about our products in an engaging and shareable way.
• Analytics & Reporting: Track, analyze, and report on performance metrics to gauge success and optimize future campaigns.
• Collaborations & Partnerships: Work with influencers, brand ambassadors, and other partners to amplify reach and drive customer acquisition.
Qualifications:
• Experience: Minimum 3 years of experience in social media management or content creation, with a proven track record of growing and engaging a community (preferably from a D2C background).
• Creativity: Strong creative vision with the ability to think outside the box and execute unique ideas.
• Communication Skills: Excellent written and verbal communication skills with the ability to craft messages that connect with diverse audiences.
• Platform Expertise: Proficient with social media tools and platforms (Instagram, YouTube, Facebook, Twitter,etc.) and familiar with the latest trends and features.
• Understanding of Gen Z: A deep understanding of Gen Z’s preferences, behavior, and content consumption habits, with the ability to tailor content accordingly.
• Video Editing Skills: Ability to create and edit videos (Reels, Stories, Long/ Short format videos) with creativity and attention to detail (preferred).
• Passion for Social Media: A passion for staying on top of the latest trends and turning them into actionable strategies for growth.
What We Offer:
• A creative and collaborative work environment
• Opportunities for career growth and development
• Competitive salary and benefits package
• A chance to make a significant impact on a growing brand
Location: Kirti Nagar, New Delhi
Experience: 2 – 4 years
Function: Branding & Marketing

Work arrangement
No