Digital Marketing Leader

Hiring for a US Health technology client.
Role: The Digital Marketing Lead will own the digital lead-generation engine - turning search, paid media, and content into a qualified pipeline. You will run SEO/AEO/GEO, content-driven PPC, LinkedIn advertising, content distribution, and an in-house content studio, all toward a single goal: drive high-intent inbound leads from the company's priority healthcare buyers. This is a hands-on, performance-oriented role for a builder who blends channel expertise, content sense, and a relentless focus on conversion and cost-per-lead.
Required Qualifications: Please read this carefully before applying
● 6+ years in digital/performance marketing or demand generation at a B2B SaaS or enterprise software company, with ownership of a lead or pipeline number.
● Hands-on expertise in SEO plus emerging AEO/GEO (AI-search optimization), and paid search / PPC.
● Proven experience running LinkedIn Ads and paid social for B2B lead generation.
● Strong grasp of content-driven demand generation, landing-page/CRO, and marketing analytics (GA4, Search Console, ad platforms).
● Experience managing content production (in-house or agency/freelance) and multi-channel distribution. ● Experience marketing in healthcare, risk adjustment, or value-based care.
● Familiarity with marketing automation/CRM (Marketo/HubSpot, Salesforce) and ABM platforms (e.g., 6sense).
● Experience with AI tools for content production, optimization, and campaign workflows.
● SEO/GEO tooling (e.g., Ahrefs / Semrush, Google Search Console, schema), and GA4.
● Google Ads and LinkedIn Campaign Manager; paid social and retargeting platforms.
● CMS, landing-page builders, and marketing automation / CRM.

Work arrangement
Yes