Growth Marketing Manager PLG

This is a Remote role, cover EST / PST. VISA SPONSORSHIP IS NOT AVAILABLE
We are hiring Growth Marketing Manager to accelerate growth within Forma through product-led growth strategies and AI-powered execution. This is an individual contributor contract role on the Digital Growth team. You will optimize monetization journeys that guide customers from entry level and self serve offerings toward higher value solutions across the Forma Industry Cloud, with a focus on construction.
Qualifications:
A track record of running structured experimentation programs including A/B, multivariate, and rapid test frameworks with real hypotheses, metrics, and outcomes you can speak to concretely
Growth marketing experience where you owned funnel outcomes, not demand generation, campaign management, or top-of-funnel lead volume as the primary measure of success
Strong analytical instincts and fluency using behavioral and performance data to make decisions
Demonstrated ability to work cross functionally with Product, Analytics, and engineering partners, and to make progress without formal authority over them
Working fluency with product led growth principles and lifecycle strategy
Hands on comfort using AI tools to accelerate analysis, content, and workflow
Strong project management and clear communication
Responsibilities:
Define and optimize the Forma growth funnel from acquisition and activation through expansion, cross sell, and upgrade
Design and execute rapid experimentation programs across onboarding, in product messaging, lifecycle communications, and eCommerce touchpoints
Translate product usage data and behavioral signals into prioritized growth hypotheses and test plans
Partner with Product and Analytics teams to identify high intent engagement signals and strengthen the Product Qualified Lead motion
Analyze experiment results and funnel performance to generate actionable insights and inform investment decisions
Support development of targeted messaging and lifecycle content aligned to customer stage, usage behavior, and expansion opportunities
Partner with Analytics to build dashboards and reporting frameworks that track activation, conversion, expansion, retention, and monetization impact
Quantify opportunity size and expected business impact to prioritize initiatives effectively
Leverage AI powered tools and workflows where applicable to improve experimentation velocity, personalization, and operational efficiency
Manage cross-functional growth initiatives end to end, ensuring alignment, accountability, and timely delivery
Nice to Have:
Experience driving growth in construction tech, AECO, or other complex B2B SaaS verticals
Familiarity with a Product Qualified Lead motion
Hands on experience with product analytics and experimentation platforms
Experience with marketing automation, segmentation, and personalization
Background in B2B SaaS, digital commerce, or subscription models
There may be quarterly travel for work.

Work arrangement
Yes